One more thing: Why did Samsung tease a Galaxy Ring with the S24?،
At the Galaxy S24 Unpacked event, Samsung pulled an unannounced “one more thing” stunt and teased a smart health tracker in an “alternative” form factor. Instead of announcing the Galaxy Ring with all of its health or fitness features and a release date, like he did with the phones, he chose to mysteriously pitch the idea for some reason.
Why did Samsung introduce the Galaxy Ring now?
There was nothing else to announce
Granted, the Galaxy S line is its flagship series of phones and there were enough of the S24's hardware and AI upgrades to keep Samsung fans' attention during the keynote presentation, but he knew that most of the design and specifications had already been leaked.
Plus, Samsung makes big design changes to its high-end phone series every three years or so, and 2024 isn't one of those times, so perhaps it's trying to get ahead of the inevitable feeling of an iterative upgrade of a somewhat bland mix of phones whose specs and features are mostly a known product.
One more thing ?
With this in mind, Samsung's Galaxy Ring is reminiscent of the “One more thing!” from Apple. stunts during its previous announcement days, which have been reserved for exclusive and exciting devices or features. If Samsung was trying to emulate the “one more thing” approach, it worked, because, firstly, it created a lot of buzz around the Galaxy Ring, this part included, and, secondly, it simply doesn't use any teasers on devices. often, if at all.
Regulatory approval
The Galaxy Ring is rumored to come in four sizes to fit different finger types, and given Wednesday's announcement, Samsung may have already decided on health and fitness tracking features physics that will be integrated into it. If these require regulatory approvals like some Galaxy Watch features, that would explain why Samsung may be ready with the design and features, but will have to wait for the FDA or other federal entities to test it and give it their approval. approval as a medical product. device.
Competition: smart rings and… Apple?
Last but not least, Samsung may be keeping an eye on the competition in the health tracking space. Although the Galaxy Ring is a new form factor for Samsung, it is not for other competitors and it might be willing to sacrifice a surprise to postpone a purchase from the wearable's direct competitors like Oura, Ultrahuman or Circular .
![The Oura Ring in Brushed Titanium - One more thing: why did Samsung tease a Galaxy Ring with the S24?](https://wikidollar.net/wp-content/uploads/2024/01/One-more-thing-Why-did-Samsung-tease-a-Galaxy-Ring.jpg)
The Oura ring in brushed titanium
According to Korean industry insiders, the Galaxy Ring may have been concocted to get more accurate vitals than the Galaxy Watch, as it offers a much tighter fit around the finger than a Galaxy Watch on the wrist.