Apple Watch for Android: ‘Project Fennel’ Cancelled to Keep Apple Watch Exclusive to iPhone Users

Apple has reportedly halted its efforts to make the Apple Watch and Health app compatible with Android devices. The project, dubbed “Project Fennel,” was reportedly abandoned when it was almost complete, according to Bloomberg. This strategic decision is part of Apple’s approach to safeguarding its ecosystem and maintaining product interdependence.

A source close to the decision told Bloomberg that allowing the Apple Watch to work with Android would have diluted the watch’s value to iPhone users.

The decision to abandon “Project Fennel” highlights Apple’s commitment to its ecosystem and strategy of offering exclusive features to iPhone users. Although expanding compatibility to Android would have extended Apple’s health services to a wider global audience, particularly in markets where Android devices dominate, Apple appears committed to keeping its devices tightly integrated with each other .

This is not the first time that Apple has chosen not to extend its services to Android. Documents from Epic Games’ lawsuit against Apple in 2020 revealed that the company decided as early as 2013 not to develop an Android version of iMessage.

As Apple continues to prioritize the exclusivity and interconnectivity of its products and services, Android users may need to explore alternative health and smartwatch options. The move reflects Apple’s commitment to maintaining its distinct ecosystem and improving the iPhone user experience.

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