According to the research firm
Canalys, high-end smartphones held a record share of the European smartphone market during the fourth quarter of 2023. Nearly 40% of all smartphone shipments on the continent in the last three months of the year were priced at 800 US$ or more. Runar Bjørhovde, analyst at Canalys, said: “The dominance of the high-end was mainly fueled by strong demand for the
iPhone 15 Pro, as well as consistent volumes from the Galaxy S series and a growing Google Pixel. »
The iPhone accounted for 77% of fourth-quarter shipments in the premium segment of the European market, followed by
Samsung with 16% and Google with 4%.
iPhone dominated fourth-quarter premium device shipments in Europe
During the fourth quarter of 2023 in Europe, shipments of the iPhone 15 Pro and the iPhone 15 Pro Max helped Apple take the top spot with 12.4 million iPhone units shipped. One in three smartphones shipped in Europe in the fourth quarter was an iPhone model, up from the 31% share Apple had during the same quarter in 2022. From October to December 2023, the growth rate Apple's annual growth rate was 1%.
Apple takes first place among European smartphone manufacturers in the fourth quarter of 2023
Behind Apple in second place for the quarter is Samsung with 10.8 million units shipped, down 12% on a year-over-year basis. Thanks to this drop in the number of phones delivered in Europe from October to December, Samsung lost its lead over Apple as its market share fell from 32% during the last quarter of 2022 to 28% during the last quarter of 2023. Xiaomi was next, having shipped 6 million units during the fourth quarter in Europe, 10% less than the 6.6 million shipped during the same quarter of the previous year. Xiaomi's market share in Europe fell during the quarter, from 17% to 16%.
Finishing fourth surprised
Motorola which saw its shipments climb 73% to two million units over the three months thanks to the foldable Razr 40 range. The Lenovo subsidiary captured 5% of the European smartphone market, up from 3% l 'last year. And the European top five for the fourth quarter was Honor. After more than doubling its shipments in the fourth quarter of 2023 (shipments increased by 116%), Honor shipped 1.1 million handsets on the continent, tripling its market share from 1% to 3%.
For the quarter, the total number of smartphones shipped in Europe was 37.8 million, down 3% from the 38.9 million shipped during the same quarter in 2022.
Samsung was the leading smartphone manufacturer in Europe for all of 2023
Samsung still had a big lead over Apple and took the top spot as Europe's largest smartphone maker for all of 2023. Sammy shipped 43.7 million units for the entire year. year, a decrease of 11% compared to the previous year, thus reducing the company's European market share. 2023 from 35% to 34%.
With 34.6 million iPhones shipped in Europe last year, Apple's shipments fell 4%, helping the company increase its market share on the continent to 27%, up from 26% over one year. Xiaomi finished third with 22.2 million units shipped in Europe, an annual decline of 10%, taking its market share from 18% to 17%.
Motorola was the fourth largest smartphone shipper in Europe in 2023, with 6.4 million units shipped, an increase of 34% from the 4.7 million shipped in 2022. Motorola's European market share in 2023 was 5%, up from 3% in 2022. No. 5 was Oppo, which suffered a 45% drop in shipments for the year, to 3.7 million handsets. Oppo's European market share fell from 5% in 2022 to 3% in 2023.
For all of 2023, 129.8 million smartphones were shipped in Europe, down 8% from the 140.8 million shipped in 2023.
