New Apple page disses some older iPhone models to get you to buy iPhone 15،
First spotted by MacRumorsThe new page is more comprehensive than existing comparison tools to help shoppers compare different models within a product category.
At the moment you can only see how the iPhone15 The series compares to the iPhone 11 and iPhone 12. This is likely because the iPhone 14 and iPhone 13 are still fairly new models in the sense that an average US buyer keeps their phone for two and a half years old, so owners of these phones should not upgrade.
Larger differences exist between iPhone12 and iPhone 11 and Apple has gone to great lengths to highlight them on its new page. For example, Apple notes that “iPhone 15 captures up to 4x the resolution of iPhone 11” and that its GPU is 60% faster.
THE iPhone15 also features a Dynamic Island and a USB-C port, both available on the iPhone 11 and iPhone12 lack. Apple's latest models also come with features like Action Mode for steady videos and Cinematic Mode that make it one of the best camera phones of 2024.
Apple also notes that you can save between $180 and $630 when you trade in an iPhone 11 or later model.
As Google's Pixel phones slowly gain traction in the U.S. and the Galaxy S24 series helps Samsung recover from the pandemic-induced years-long slump, Apple is likely panicking, even though it's currently the top supplier in terms of sales. The company's next lineup, the iPhone 16 series, is said to rely on AI features and iOS 18 as key selling points.