YouTube gets new AI-powered advertising that helps brands target major events or holidays

YouTube is upping its advertising game and is now offering advertisers a new package called “Spotlight Moments,” TechCrunch reports. The new package will use AI to identify the most popular YouTube videos related to a specific moment, such as Halloween, major awards (Oscars) or sporting events.

YouTube Advertisers Can Now Use AI for Better Advertising

The advertiser will be able to use AI to identify a major cultural moment like those mentioned above, then serve ads on video referencing the topic or event. These videos will be organized into dynamically updated playlists.

AI is now becoming an important way to interact with the Internet. You actually don’t interact with the AI ​​just by chatting with Bard. AI is also in advertising, unobtrusively powering what ads you see, where they are, and why. The Spotlight Moments feature is just one of several AI-powered initiatives launched by YouTube. Other such campaigns are Video Reach and Video View, which also use Google AI.

YouTube claims that businesses using Video Reach, for example, with InStream, In-Feed, and YouTube Shorts saw their campaigns deliver 54% more reach compared to InStream alone. Google envisions a new era of AI use, in which generative AI will help transform the way the company sells and serves ads. AI is also used to automatically create assets for Search Ads, which use content from a given brand’s homepage and existing ads to create new titles and descriptions for their ads. For example. Google AI can also learn about a brand from its website and then populate a campaign with text and assets, including generated images.