{"id":4680,"date":"2023-10-26T07:04:02","date_gmt":"2023-10-26T04:04:02","guid":{"rendered":"https:\/\/wikidollar.net\/4680\/original_title-251\/"},"modified":"2023-10-26T07:04:02","modified_gmt":"2023-10-26T04:04:02","slug":"original_title-251","status":"publish","type":"post","link":"https:\/\/wikidollar.net\/?p=4680","title":{"rendered":"T-Mobile CEO Sievert cancels customer migration; wasn’t supposed to be a “broad, national thing”"},"content":{"rendered":"

T-Mobile CEO Sievert cancels customer migration; wasn’t supposed to be a “broad, national thing”\u060c<\/p>\n

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It’s been a strange year for T-Mobile. As its third quarter report attests, activity remains very solid. But the company also carried out non-carrier actions. The company began charging customers $5 if they wanted to pay their bills at a local store. TMobile<\/span> store. It also required subscribers saving $5 per month using AutoPay to be linked to a debit card or bank account.<\/div>\n
But the final blow was an internal leak TMobile<\/span> document revealing how the operator was going to take certain subscribers on older packages and migrate them to newer, more expensive packages. TMobile<\/span> explained this by saying: \u201cWe are not increasing the price of any of our packages; we offer you a newer plan with more benefits at a different cost. \u00bb TMobile<\/span> said that “there will be an increase of about $10 per line with the migration.” <\/div>\n
At the time, TMobile<\/span> said subscribers invited to migrate could call TMobile<\/span>Contact the customer service helpline at (1-800-937-8997) and ask to unsubscribe from the move. But as we said, it was unclear whether those who opted out would be permanently spared from having to move to the more expensive plan, or would receive a temporary reprieve. Last week<\/a>, a report indicated that only 1% of T-Mobile customers would be affected by the migration which was scheduled to begin with affected subscribers’ billing cycle in November.<\/div>\n
But this morning, according to CNET<\/a>, when the company released its strong third-quarter earnings report and held a conference call with media and Wall Street analysts, CEO Mike Sievert said the carrier was canceling the migration. \u201cWe tend to do a lot of testing and piloting to try to figure out what the right answer is,\u201d Sievert said. \u201cIn this case, we conducted a sales test to try to understand customer interest and acceptance regarding migrating from existing legacy pricing plans to something of greater value, for them and for us.\u201d<\/div>\n
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\n\"Leaked<\/source><\/source><\/source><\/picture>\n<\/div>\n

A leaked internal memo from T-Mobile revealed its migration plan earlier this month<\/p>\n<\/div>\n<\/div>\n

The executive said the migration was part of a training program and was not intended to be a “widespread, national affair”. He also said that based on feedback, “this particular test sale is not something our customers are going to love.” <\/p>\n

Mike Katz, president of marketing for the carrier, said that T Mobile<\/a> will continue to run more tests. “I would expect to see more testing of this type from us, as this has been a consistent practice throughout the ‘non-carrier’ journey, so we can get it right for our customers’ experience. clients. <\/p>\n

We remain very interested in streamlining our existing pricing plans,” CEO Sievert added. “So we will stay there.” However, he said this when T Mobile<\/span> tries to get customers to switch plans again, it will have to \u201cdo something different\u201d than what the carrier planned to do.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

T-Mobile CEO Sievert cancels customer migration; wasn’t supposed to be a “broad, national thing”\u060c It’s been a strange year for T-Mobile. As its third quarter report attests, activity remains very solid. But the company also carried out non-carrier actions. The company began charging customers $5 if they wanted to pay their bills at a local […]<\/p>\n","protected":false},"author":1,"featured_media":4681,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[3621,3619,3237,3560,1472,1777,3618,2637,862,3620],"class_list":["post-4680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-broad","tag-cancels","tag-ceo","tag-customer","tag-migration","tag-national","tag-sievert","tag-supposed","tag-tmobile","tag-wasnt"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/wikidollar.net\/index.php?rest_route=\/wp\/v2\/posts\/4680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wikidollar.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wikidollar.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wikidollar.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wikidollar.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4680"}],"version-history":[{"count":1,"href":"https:\/\/wikidollar.net\/index.php?rest_route=\/wp\/v2\/posts\/4680\/revisions"}],"predecessor-version":[{"id":4682,"href":"https:\/\/wikidollar.net\/index.php?rest_route=\/wp\/v2\/posts\/4680\/revisions\/4682"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wikidollar.net\/index.php?rest_route=\/wp\/v2\/media\/4681"}],"wp:attachment":[{"href":"https:\/\/wikidollar.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wikidollar.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wikidollar.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}