Chinese retailers give up on the iPhone 15 and offer discounts north of 15%\u060c<\/p>\n
Never trust a merchant when he swears, as the poet says. So far, Apple hasn’t uttered any profanity after numerous reports painted a bleaker-than-expected picture of iPhone 15 sales in China.<\/p>\n
NOW, Reuters<\/a> It appears that Chinese retailers are offering the iPhone at deep discounts, which could indicate that things aren’t looking very bright indeed.<\/p>\n A particular seller is selling the iPhone15<\/span> (512 GB) for 7,498 yuan: 1,501 yuan less than Apple’s official price of 8,999 yuan. Keep in mind that 1,501 yuan is approximately $205. When asked about the reduction, the company said it was in line with the strategy launched this year of offering low prices.<\/p>\n A reduction of 1,501 yuan from the official price of 8,999 yuan corresponds to a difference of (almost) 17%.<\/p>\n Additionally, this is the second (consecutive) time we’ve seen unusually high discounts on iPhones in China.<\/p>\n The iPhone 14 Pro<\/a> and 14 Pro Max have been discounted by 700-800 yuan, which is equivalent to around $100, or 7-9% of the original price.<\/p>\n