{"id":28680,"date":"2024-03-02T01:58:34","date_gmt":"2024-03-01T22:58:34","guid":{"rendered":"https:\/\/wikidollar.net\/28680\/barca-man-united-among-top-earning\/"},"modified":"2024-03-02T01:58:37","modified_gmt":"2024-03-01T22:58:37","slug":"barca-man-united-among-top-earning","status":"publish","type":"post","link":"https:\/\/wikidollar.net\/?p=28680","title":{"rendered":"Barca, Man United among top-earning clubs from 2023 kit sales"},"content":{"rendered":"<p>Barca, Man United among top-earning clubs from 2023 kit sales\u060c<\/p>\n<div>\n<div class=\"article-meta\">\n<ul class=\"authors\">\n<li class=\"mugshot-shown\">\n<div class=\"author-img\"><\/div>\n<p>Chris Wright, Toe Poke writer<span class=\"timestamp \">March 1, 2024, 8:15 a.m.<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<p>As part of its annual report on the financial landscape of European club football, UEFA recently published a comprehensive dossier for 2023 which covered, among other things, an overview of the continent&#39;s highest-earning clubs in terms of replica jersey sales .<\/p>\n<aside class=\"inline editorial float-r\" data-behavior=\"article_related\">\n<h2 class=\"editorial-title\">Editor&#39;s Choice<\/h2>\n<p>2 Related<\/p>\n<\/aside>\n<p>The chart shows each club&#39;s kit manufacturer sponsorship revenue (i.e. revenue from their kit supply contracts) merged with their total merchandising revenue for the calendar year.  As such, it can be used as a fairly accurate measure of each side&#39;s global popularity \u2013 at least in terms of official attire.<\/p>\n<p>Revenue from kit sales and merchandising has increased by around 60% since 2019, with the post-pandemic era marked by a boom in both the popularity of Europe&#39;s elite <a class=\"wpil_keyword_link\" href=\"https:\/\/wikidollar.net\/tag\/football\/\"   title=\"football\" data-wpil-keyword-link=\"linked\">football<\/a> and ever-increasing commercialization. growing at the top of the sport.<\/p>\n<p>Unsurprisingly, UEFA&#39;s top 10 kit revenue list is dominated by top clubs from just four of European football&#39;s &#8220;big five&#8221; leagues, whose kit contracts are split between just two of the biggest suppliers. omnipresent in football.<\/p>\n<p><strong>&#8211; Stream on ESPN+: FA Cup, LaLiga, Bundesliga and more (US only)<\/strong><\/p>\n<hr\/>\n<h2><img decoding=\"async\" alt=\"\" class=\"floatleft\" src=\"https:\/\/wikidollar.net\/wp-content\/uploads\/2024\/01\/1704881696_515_January-transfer-window-Grading-big-signings-in-mens-soccer.png\" width=\"40\"\/>    10. Tottenham (Nike) \u2013 74 million euros<\/h2>\n<p>Keeping Premier League rival Manchester City (\u20ac73 million) narrowly out of the top 10 at the moment, Tottenham is sneaking into the upper echelon of global kit revenue thanks to its unusually large kit supply deal 15 years long with Nike, signed again in 2018.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">A modern classic \ud83e\udd0d <\/p>\n<p>Presentation of our 2023\/24 home kit&#8230;<\/p>\n<p>\u2013 Tottenham Hotspur (@SpursOfficial) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/SpursOfficial\/status\/1666706246840320001?ref_src=twsrc%5Etfw\">June 8, 2023<\/a><\/p><\/blockquote>\n<h2><img decoding=\"async\" alt=\"\" class=\"floatleft\" src=\"https:\/\/wikidollar.net\/wp-content\/uploads\/2024\/03\/Barca-Man-United-among-top-earning-clubs-from-2023-kit-sales.png\" width=\"40\"\/>    9. Juventus (Adidas) \u2013 \u20ac74 million<\/h2>\n<p>Juventus are tied with Spurs, who have managed to maintain their high level of kit revenue throughout 2023, despite choosing several non-traditional jersey designs at home, away and third during of the year that instantly split opinion right down the middle.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">Black and white has never looked so fresh \ud83e\udd29<\/p>\n<p>Presentation of the new Juventus x <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/adidasfootball?ref_src=twsrc%5Etfw\">@adidasfootball<\/a> Home kit 23\/24!  \ud83d\udc55<\/p>\n<p>Get yours now!  \u26aa\u26ab<\/p>\n<p>\u2014JuventusFC \ud83c\uddec\ud83c\udde7\ud83c\uddfa\ud83c\uddf8 (@juventusfcen) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/juventusfcen\/status\/1656932231032750080?ref_src=twsrc%5Etfw\">May 12, 2023<\/a><\/p><\/blockquote>\n<h2><img decoding=\"async\" alt=\"\" class=\"floatleft\" src=\"https:\/\/wikidollar.net\/wp-content\/uploads\/2024\/03\/1709333913_781_Barca-Man-United-among-top-earning-clubs-from-2023-kit-sales.png\" width=\"40\"\/>    8. Chelsea (Nike) \u2013 87 million euros<\/h2>\n<p>Despite starting the 2023-24 season with blank jerseys after struggling to secure a proper sponsorship deal until October, Chelsea&#39;s retro 90s-themed kits were popular enough among fans to see the Blues hold on in the top 10.<\/p>\n<p><strong>&#8211; Read on ESPN+: Ranking of Chelsea&#39;s 28 signings since Boehly took over<\/strong><\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">Presentation of our 23\/24 <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/nikefootball?ref_src=twsrc%5Etfw\">@NikeFootball<\/a> home shirt!  \u2b50<\/p>\n<p>90s inspired and shimmering in gold, celebrating 25 years of our iconic 97\/98 season where we won the UEFA Cup Winners&#39; Cup. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/ItsA90sThing?src=hash&amp;ref_src=twsrc%5Etfw\">#It&#39;s a 90s thing<\/a> <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/ThePrideOfLondon?src=hash&amp;ref_src=twsrc%5Etfw\">#LondonPride<\/a><\/p>\n<p>\u2013 Chelsea FC (@ChelseaFC) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/ChelseaFC\/status\/1678304955495489537?ref_src=twsrc%5Etfw\">July 10, 2023<\/a><\/p><\/blockquote>\n<h2><img decoding=\"async\" alt=\"\" class=\"floatleft\" src=\"https:\/\/wikidollar.net\/wp-content\/uploads\/2024\/03\/1709333914_68_Barca-Man-United-among-top-earning-clubs-from-2023-kit-sales.png\" width=\"40\"\/>    7. Arsenal (Adidas) \u2013 \u20ac89 million<\/h2>\n<p>London&#39;s top-ranked club in the UEFA rankings, Arsenal have made a concerted effort to increase their kit and apparel revenue in recent years by launching high-profile kits as well as retro streetwear collections and collaborations with creators.<\/p>\n<p>The tactic has certainly paid off as the Gunners have boosted their merchandising revenue to \u20ac65 million in 2022.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">Our new Arsenal 23\/24 x <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/adidasfootball?ref_src=twsrc%5Etfw\">@adidasFootball<\/a> the home kit is available now \ud83d\ude4c<\/p>\n<p>-Arsenal (@Arsenal) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/Arsenal\/status\/1662004732959793155?ref_src=twsrc%5Etfw\">May 26, 2023<\/a><\/p><\/blockquote>\n<p>The Parisian heavyweights are the only Ligue 1 club included in the top 20 of the UEFA report with high sales of replica kits and a long-standing collaboration with Michael Jordan&#39;s trendy &#8220;Jumpman&#8221; brand, leaving the giants French just a stone&#39;s throw from crossing the threshold of 100 million euros.<\/p>\n<p>It also helps to have a true global superstar on board in Kylian Mbapp\u00e9, although PSG may not be able to rely on that particular revenue stream for much longer.<\/p>\n<aside class=\"inline inline-photo full\">\n<figure><picture><source data- media=\"(min-width: 376px)\"><source data- media=\"(max-width: 375px)\"><img class=\" lazyload lazyload\" data-image-container=\".inline-photo\" height=\"320\" width=\"570\"\/><\/source><\/source><\/picture><figcaption class=\"photoCaption\">Kylian Mbapp\u00e9 has become a global superstar thanks to his performances for PSG and the French national team. <cite>(Photo by Franco Arland\/Getty Images)<\/cite><\/figcaption><\/figure>\n<\/aside>\n<p>Manchester <a class=\"wpil_keyword_link\" href=\"https:\/\/wikidollar.net\/tag\/united\/\"   title=\"United\" data-wpil-keyword-link=\"linked\">United<\/a> has been one of the most commercially active football clubs in the world for decades.  So it&#39;s no surprise to see them occupying prime real estate at the top of UEFA&#39;s global merchandising analyses.  After all, how many other teams can boast of having an official global mattress and pillow partner?<\/p>\n<p><strong>Connelly: Champions League, Premier League, more: March viewing guide<\/strong><\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">From the streets of Manchester we rose \ud83c\udf39<\/p>\n<p>Our new <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/adidasfootball?ref_src=twsrc%5Etfw\">@adidasFootball<\/a> Home kit 2023\/24, available now \u2b07\ufe0f<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/MUFC?src=hash&amp;ref_src=twsrc%5Etfw\">#MUFC<\/a><\/p>\n<p>\u2013Manchester United (@ManUtd) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/ManUtd\/status\/1673602066827169792?ref_src=twsrc%5Etfw\">June 27, 2023<\/a><\/p><\/blockquote>\n<h2><img decoding=\"async\" alt=\"\" class=\"floatleft\" src=\"https:\/\/wikidollar.net\/wp-content\/uploads\/2024\/03\/1709333914_444_Barca-Man-United-among-top-earning-clubs-from-2023-kit-sales.png\" width=\"40\"\/>4. Liverpool (Nike) \u2013 132 million euros<\/h2>\n<p>Narrowly ahead of United, Liverpool are currently one of the Premier League&#39;s top earners in terms of shirt sales and merchandise revenue, although they have seen their overall kit revenue fall by around 3.5 % compared to 137 million euros in 2022.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">It&#39;s here&#8230;and it&#39;s beautiful.\u200b<\/p>\n<p>Presentation of our new 2023\/24 <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/nikefootball?ref_src=twsrc%5Etfw\">@nikefootball<\/a> home kit, inspired by the classic striptease from 1973\/74.  \ud83d\ude0d <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.co\/4L2EgobbAm\">pic.twitter.com\/4L2EgobbAm<\/a><\/p>\n<p>\u2013Liverpool FC (@LFC) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/LFC\/status\/1654380408279117826?ref_src=twsrc%5Etfw\">May 5, 2023<\/a><\/p><\/blockquote>\n<p>Conversely, Bayern saw their total annual turnover increase from \u20ac128 million in 2022, with the Bavarian giants&#39; long and steadfast business relationship with Adidas (which dates back to the 1960s) expected to continue until summer 2030 at the earliest.<\/p>\n<aside class=\"inline inline-photo full\">\n<figure><picture><source data- media=\"(min-width: 376px)\"><source data- media=\"(max-width: 375px)\"><img class=\" lazyload lazyload\" data-image-container=\".inline-photo\" height=\"320\" width=\"570\"\/><\/source><\/source><\/picture><figcaption class=\"photoCaption\">The latest renewal of Bayern Munich&#39;s contract with Adidas will see their long-standing commercial relationship reach 70 years. <cite>(Photo by Harry Langer\/DeFodi Images via Getty Images)<\/cite><\/figcaption><\/figure>\n<\/aside>\n<p>Real first signed a kit supply deal with Adidas in 1980 and, after going their separate ways during the 1990s, the two entities reunited in 1998 and have remained linked ever since. <em>The Whites<\/em>The famous pristine white jersey is known and revered around the world and the Spanish club&#39;s annual merchandise sales certainly reflect this fact.<\/p>\n<p><strong>Kirkland: Why Jude Bellingham is already statistically one of Real Madrid&#39;s best players<\/strong><\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">\u26aa\ud83d\udfe1 It&#39;s here and it&#39;s perfect &#8211; our new 2023\/24 home kit is now available!  \ud83c\udd95<br \/>\ud83d\udc55 <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/adidasfootball?ref_src=twsrc%5Etfw\">@adidasfootball<\/a><\/p>\n<p>\u2014 Real Madrid CF \ud83c\uddec\ud83c\udde7\ud83c\uddfa\ud83c\uddf8 (@realmadriden) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/realmadriden\/status\/1668891027296628739?ref_src=twsrc%5Etfw\">June 14, 2023<\/a><\/p><\/blockquote>\n<h2><img decoding=\"async\" alt=\"\" class=\"floatleft\" src=\"https:\/\/wikidollar.net\/wp-content\/uploads\/2024\/01\/1704881696_619_January-transfer-window-Grading-big-signings-in-mens-soccer.png\" width=\"40\"\/>    1. Barcelona (Nike) \u2013 179 million euros<\/h2>\n<p>The coronation <em>blaugrana<\/em> Barcelona&#39;s stripes now represent the most lucrative jersey design in European football after the Catalans saw their merchandise revenue soar by \u20ac119 million in 2020. This must have been very good news for Barca&#39;s accounts department , which recently went through a particularly difficult period.  period in the club&#39;s often turbulent financial history.<\/p>\n<aside class=\"inline inline-photo full\">\n<figure><picture><source data- media=\"(min-width: 376px)\"><source data- media=\"(max-width: 375px)\"><img class=\" lazyload lazyload\" data-image-container=\".inline-photo\" height=\"320\" width=\"570\"\/><\/source><\/source><\/picture><figcaption class=\"photoCaption\">It could be a time of financial turmoil for Barcelona, \u200b\u200bbut they hold the top spot for highest kit revenue in Europe. <cite>(Photo by Eric Alonso\/Getty Images)<\/cite><\/figcaption><\/figure>\n<\/aside>\n<p><strong>Complete Top 20: <\/strong><\/p>\n<p><strong>1. Barcelona (Nike) \u2013 179 million euros <\/strong><br \/><strong>2. Real Madrid (Adidas) \u2013 \u20ac155 million <\/strong><br \/><strong>3. Bayern Munich (Adidas) \u2013 \u20ac147 million <\/strong><br \/><strong>4. Liverpool (Nike) \u2013 132 million euros <\/strong><br \/><strong>5. Manchester United (Adidas) \u2013 \u20ac130 million <\/strong><br \/><strong>6. Paris Saint-Germain (Nike) \u2013 \u20ac97 million<\/strong><br \/><strong>7. Arsenal (Adidas) \u2013 \u20ac89 million <\/strong><br \/><strong>8. Chelsea (Nike) \u2013 87 million euros <\/strong><br \/><strong>9. Juventus (Adidas) \u2013 \u20ac74 million <\/strong><br \/><strong>10. Tottenham (Nike) \u2013 \u20ac74 million <\/strong><br \/><strong>11. Manchester City (Puma) \u2013 \u20ac73 million <\/strong><br \/><strong>12. Borussia Dortmund (Puma) \u2013 \u20ac54 million <\/strong><br \/><strong>13. AC Milan (Puma) \u2013 \u20ac47 million <\/strong><br \/><strong>14. Ajax (Adidas) \u2013 \u20ac41 million <\/strong><br \/><strong>15. Galatasaray (Nike) \u2013 35 million euros <\/strong><br \/><strong>16. Leeds United (Adidas) \u2013 \u20ac35m <\/strong><br \/><strong>17. Celtique (Adidas) \u2013 \u20ac34 million <\/strong><br \/><strong>18. Fenerbah\u00e7e (Puma) \u2013 \u20ac31 million <\/strong><br \/><strong>19. Eintracht Frankfurt (Nike) \u2013 26 million euros<\/strong><br \/><strong>20. Inter Milan (Nike) \u2013 \u20ac26 million<\/strong><\/p>\n<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Barca, Man United among top-earning clubs from 2023 kit sales\u060c Chris Wright, Toe Poke writerMarch 1, 2024, 8:15 a.m. As part of its annual report on the financial landscape of European club football, UEFA recently published a comprehensive dossier for 2023 which covered, among other things, an overview of the continent&#39;s highest-earning clubs in terms [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28681,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[1879,3649,1143,1766,32,1952,11405,29],"class_list":["post-28680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-sports","tag-among","tag-barca","tag-clubs","tag-kit","tag-man","tag-sales","tag-topearning","tag-united"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/wikidollar.net\/index.php?rest_route=\/wp\/v2\/posts\/28680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wikidollar.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wikidollar.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wikidollar.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wikidollar.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=28680"}],"version-history":[{"count":1,"href":"https:\/\/wikidollar.net\/index.php?rest_route=\/wp\/v2\/posts\/28680\/revisions"}],"predecessor-version":[{"id":28682,"href":"https:\/\/wikidollar.net\/index.php?rest_route=\/wp\/v2\/posts\/28680\/revisions\/28682"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wikidollar.net\/index.php?rest_route=\/wp\/v2\/media\/28681"}],"wp:attachment":[{"href":"https:\/\/wikidollar.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=28680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wikidollar.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=28680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wikidollar.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=28680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}