Although the Apple Watch was not originally created to save lives, over the years some of the device's health-related features have sent timely warnings for users to visit the doctor or to the hospital before it is too late. In other situations, the Apple Watch on a person's wrist alerted emergency services or first responders, and a rescue was made in a timely manner. If you remember, when Apple was planning to launch the Apple Watch in April 2015, the tech giant considered the device a luxury piece of jewelry.<\/div>\n
Apple has released a few new TV ads for the Apple Watch, both based on real events and focused on a specific health-related feature. The first ad, created by Apple Australia, is called “Lexie's Heart”. Young woman Lexie Northcott started receiving low heart rate notifications on her Apple Watch and after a hospital visit, she was diagnosed with congenital heart block. Doctors operated on her and gave her a pacemaker and, as Lexie's mother says later in the commercial, “Without this watch, she might not be here right now.” This 30-second ad focuses on \u201cHeart Rate Notifications.\u201d<\/p>\n
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The second ad, also 30 seconds long, also from Apple Australia and also based on a true story, is called “Bruce and the Roo”. A man<\/a> named Bruce Mildenhall was knocked unconscious by… wait for it… a kangaroo while riding his bike. Bruce hit the ground hard, which activated the fall detection feature on his Apple Watch. The device called emergency services and even sent a message to his wife to alert her. <\/p>\n
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When Bruce came to, he heard the sound of someone hitting the back window of the ambulance he had been placed in. He then heard his wife ask: “Do you have Bruce Mildenhall in there?” Is he alive? The first responders told him, \u201cYes, he\u2019s fine.\u201d \u00bb As the commercial for the Apple Watch's automatic fall detection draws to a close, Bruce says, “I still wear my watch and I'm still looking for that kangaroo with the tire tracks.”<\/p>\n