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What comes to mind when you think about high-ROI investments? If you\u2019re like most people, websites and online businesses are not on that list. That\u2019s unfortunate, because website flipping presents incredible opportunities.\u00a0<\/p>\n
It\u2019s possible to realize outstanding returns by investing your time and money into online businesses. It\u2019s also possible to turn a relatively small investment into a career that allows you to work from anywhere on projects you enjoy. This article covers all the important details you need to know.<\/p>\n
My Experience Flipping Websites<\/strong><\/h2>\nOver the past 10 years, I\u2019ve sold a number of websites and online businesses, with the combined sale prices totaling more than $2.2 million. Most of those were sites I started from scratch, but a few were existing sites that I purchased.\u00a0<\/p>\n
The information in this article covers what I\u2019ve learned by growing and selling sites in a few different industries, including web and graphic design, photography, travel and personal finance.\u00a0<\/p>\n
What Is Website Flipping?<\/strong><\/h2>\nWebsite flipping involves buying an existing website or blog, improving it, and then selling it for a profit.\u00a0<\/p>\n
You\u2019re probably<\/a> familiar with the concept of house flipping. Website flipping is similar, but it involves digital real estate rather than physical real estate.<\/p>\nHouse flippers aim to complete their work as fast as possible in order to minimize carrying costs. That\u2019s not usually the case with website flipping. Some website flippers aim to complete the project within six months to a year; others will hold on to a site for several years before selling.<\/p>\n
If the website generates monthly profit, there\u2019s usually no rush for a quick turnaround. In fact, longer projects often result in higher profits because they provide more time for the site to grow and more time for the owner to collect monthly profits.<\/p>\n
A website flipper\u2019s work may involve:<\/p>\n
\n- Increasing the site\u2019s traffic.<\/li>\n
- Improving conversions and increasing revenue.<\/li>\n
- Adding new revenue streams to increase profit.<\/li>\n<\/ul>\n
Alternatively, it\u2019s also possible to start<\/a> a website from scratch with the intent of selling it when it reaches a certain value. Starting a site from scratch is cheaper than buying an existing site, but it requires more time and effort.\u00a0<\/p>\nAdditionally, there\u2019s no guarantee that the site will grow or succeed. When you buy an existing site, you know exactly how much traffic it gets and how much profit it generates when you buy it. So, you can skip the initial grind of getting the site off the ground.<\/p>\n
Why Flip a Website?<\/strong><\/h2>\nWebsites and online businesses can be extremely valuable assets. A flipper can make an excellent return on investment (ROI) by taking an underperforming website and increasing its profitability and value.\u00a0<\/p>\n
The income potential is virtually unlimited if you have the skills and know-how to improve websites. By making improvements and finding untapped potential, it\u2019s possible to improve a site\u2019s value rather quickly (usually faster than building a site from scratch).<\/p>\n
Website flipping can be seen as a high-risk, high-reward alternative investment. If you\u2019re a successful website investor, you can earn an ROI that exceeds what you\u2019d earn from a more traditional investment.\u00a0<\/p>\n
Related reading: <\/strong>How to flip money fast<\/strong>.<\/strong><\/p>\nIs Website Flipping Profitable?<\/strong><\/h2>\nWebsite flipping has the potential to be highly profitable. Let\u2019s look at a fictional scenario as an example.\u00a0<\/p>\n
Say you invest $100,000 to buy a site that nets $3,000 per month (a valuation of 33X monthly profit). Let\u2019s then say you make some changes to improve conversion rates on that site, and you add a new revenue stream, increasing the monthly profit to $4,500.\u00a0<\/p>\n
After one year, you sell the site for $162,000 (at a slightly higher valuation of 36X monthly profit).\u00a0\u00a0<\/p>\n
This project will have generated $54,000 in profit during the year you owned it ($4,500 x 12), plus $62,000 in profit from selling (selling price minus the buying price), for a total of $116,000. That\u2019s a 116% ROI in one year.<\/p>\n
Of course, this is a fictional scenario where things go as planned. That said, it\u2019s not an unrealistic example. Still, it\u2019s important to remember that you must also consider the time you spend working on the site while you own it. Many website flippers outsource most of the work, but every project will require some of your time.<\/p>\n
If you outsource the work, managing multiple projects at a time is possible, increasing your potential profits.<\/p>\n
It\u2019s also essential to recognize that a complete loss is possible. While all investments involve risk, online businesses are especially risky. Your website could suffer from an unexpected drop in traffic due to a Google<\/a> search algorithm update, increased competition, or any number of other factors. Websites with downward traffic and profit trends are difficult to sell, so they can quickly lose value.<\/p>\nThe amount of risk depends on how much you invest in the site. Starting small is a good idea, as it limits your exposure.<\/p>\n
Valuation Guide<\/strong><\/h2>\nWhen buying or selling websites or online businesses, it\u2019s essential to understand the valuation process. While exceptions exist, online business values are usually determined by their average monthly profit. The average is typically calculated based on the past six or 12 months. The trailing 12 months is generally used for businesses that have been around for at least a few years. Using the average of the past six months is more common for newer websites and businesses.\u00a0<\/p>\n
The average monthly profit is then multiplied by a specific number to determine the value. The multiple may be expressed yearly or monthly. For example, a 3X yearly multiple is the same as a 36X monthly multiple.\u00a0<\/p>\n
The multiple used will depend on several factors, including the buyer\u2019s preferences, the business model and monetization methods, the niche or industry, and the business\u2019s profit. Businesses with higher profits are often valued at higher multiples.<\/p>\n
As a general guide, most websites and online businesses currently have a value between 36X and 48X average monthly profit. Please refer to my website valuation guide<\/a> for a more detailed look at the subject.<\/p>\nWhy Sell a Profitable Website?<\/strong><\/h2>\nYou may be wondering why anyone would sell a website that earns a healthy profit. Well, holding on to the site long-term is certainly an option too, but there are a few significant reasons for selling.<\/p>\n
\n- Cashing out<\/strong>. When you sell a site, you\u2019ll get a lump sum (although large sales are sometimes paid out over time). At that point, you\u2019re done with the site. If the site\u2019s value drops, it doesn\u2019t impact you. This is especially important if you bought the site because it allows you to recoup your investment and take the gains.<\/li>\n
- Lack of time<\/strong>. Running a website takes time and effort, even if you hire others to do most of the work. Maybe you don\u2019t have enough time to give the site the attention it needs.<\/li>\n
- Loss of interest<\/strong>. You may have lost interest in the site if you\u2019ve been running it for a while.\u00a0<\/li>\n
- Reached the ceiling<\/strong>. Maybe you feel like you\u2019ve taken the site as far as you can. In that case, it\u2019s better to sell while the value is high.<\/li>\n
- Need money for another project<\/strong>. Maybe there\u2019s another website or business you\u2019d like to start, but you don\u2019t have the capital for it. Selling your site could be the answer.<\/li>\n<\/ol>\n
Those are just a few of the reasons, but as you can see, selling has significant benefits.<\/p>\n
Step 1: Buy a Website to Flip<\/strong><\/h2>\nIf you decide to try your hand at website flipping, the first step is to find the right online business to buy. Buying the right site is essential to your success.\u00a0<\/p>\n
Where to Buy Online Businesses<\/strong><\/h3>\nBuyers often find the best deals privately, without going through a broker or marketplace. It\u2019s possible to purchase a website privately for a lower multiple because you won\u2019t have competition from other buyers and because the seller won\u2019t have to pay broker or marketplace fees.<\/p>\n
However, finding a good website off-market requires a lot of time and effort. You\u2019ll have to find sites that interest you, reach out to website or blog owners to see if they\u2019re interested in selling, and it may take a long time to find the right person. You also have no idea how much a site makes, so you won\u2019t even know if it\u2019s within your budget before reaching out.<\/p>\n
The most common way to buy websites is through a broker or marketplace. Here, you\u2019ll find websites the owners are looking to sell. You may pay a higher price than you\u2019d pay off-market, but it\u2019s much faster and easier, and there are still good deals to be found.<\/p>\n
Flippa<\/a> and Empire Flippers<\/a> are both excellent starting points. Motion Invest<\/a> is also a great option if you\u2019re looking for a content-based website. There are also a number of Facebook Groups for buying and selling websites. The sites in these Facebook Groups are often small and lower-priced than what you\u2019d find elsewhere, so it can be a good option if you want to start small.\u00a0<\/p>\nSome of the top Facebook Groups include:<\/p>\n
Evaluating Websites<\/strong><\/h3>\nThere are a lot of websites for sale, so you\u2019ll need to evaluate them to find the right opportunity. Here are a few keys to the buying process:<\/p>\n
\n- Choose a type of website<\/strong>. <\/strong>Do you want to work with content websites (blogs and niche websites), e-commerce, membership websites, SaaS, or something else? Content-based websites can be a good place to start because they\u2019re relatively simple compared to the others, and there are a lot of them for sale. You can narrow your search once you know what type of site you want.<\/li>\n
- Find the right opportunity<\/strong>. To maximize your results, you need to find an underperforming site. For example, a site with existing traffic that isn\u2019t monetized very well, or a site with good content but poor SEO practices. These types of sites provide opportunities for quick wins. Most website flippers are not looking for highly optimized sites already reaching their potential. The best projects are often a little rough around the edges.<\/li>\n
- Buy at the right price<\/strong>. In the fictional example I used earlier, the site was bought at a lower multiple than what it was ultimately sold for. Most successful flippers look to purchase sites that represent a good value. The less you pay for a site, the higher your profits when you sell it.<\/li>\n<\/ul>\n
Once you\u2019ve found a site you\u2019d like to buy, it\u2019s time for due diligence. This is also an essential part of the process, but it\u2019s especially important if you buy a site privately, on Flippa, or through a Facebook Group. Marketplaces like Empire Flippers vet businesses before they list them, but you should still verify any important details (like revenue and expenses) for yourself before committing to a purchase. The sellers should be willing to work with you to verify income and expenses. If they\u2019re not, that\u2019s a red flag.<\/p>\n
Completing the Purchase<\/strong><\/h3>\nNow, it\u2019s time to complete the purchase. An escrow service like escrow.com<\/a> can be used to protect both the buyer and seller. Some marketplaces and brokers provide their own escrow service, so in that case, you don\u2019t need a separate provider.<\/p>\nStep 2: Increase Profit<\/strong><\/h2>\nSince website valuations are primarily based on profit, improving profitability is the best way to increase a site\u2019s value. Of course, there are countless ways to increase profit, but here are some good places to start.<\/p>\n
Improve Conversions<\/strong><\/h3>\nImproving conversion rates is often the easiest and fastest way to increase revenue and profit. You may be able to make a few small changes that drastically increase revenue without increasing website traffic. Here are some options.<\/p>\n
\n- Add product comparison tables with a tool like <\/strong>Lasso<\/strong><\/a>. Comparison tables are extremely effective for affiliate and e-commerce sites.<\/li>\n
- Add product promo boxes with a tool like Lasso<\/strong>. Create attractive call-out boxes for affiliate products or your own products and place them in relevant content.<\/li>\n
- Add promos in key locations<\/strong>. <\/strong>Areas like the top of posts, end of posts, and homepage that get a lot of visibility are excellent for promotions.<\/li>\n
- Add pop-ups, slide-ins or sticky header bars<\/strong>. Yes, they\u2019re annoying, but they work.<\/li>\n
- Improve the calls to action (CTAs)<\/strong>. Use buttons, experiment with different colors<\/a>, and test different wording.<\/li>\n
- Use more calls to action<\/strong>. A blog post with three CTAs will likely generate more revenue than the same blog post with just one CTA.\u00a0<\/li>\n
- Use countdown timers with offers<\/strong>. <\/strong>A sense of urgency is extremely effective for improving conversion rates.<\/li>\n<\/ul>\n
Add New Income Streams<\/strong><\/h3>\nAdding a new income stream or monetization method is another excellent opportunity. Some of the options will require more time and effort than others, and the available options will be impacted by what\u2019s already being done with the site you buy. Here are some possibilities.<\/p>\n
\n- Add display ads to the site<\/strong>. Some affiliate websites are only monetized through affiliate programs. Putting ads on the site is generally an easy way to improve the site\u2019s revenue.<\/li>\n
- Upgrade to a better ad network<\/strong>. Top-tier ad networks like Mediavine<\/a> and Raptive<\/a> drastically outperform most other advertising options, including AdSense. You\u2019ll need to reach a specific level of traffic to apply (50,000 monthly sessions for Mediavine or 100,000 monthly pageviews for Raptive), but if you can get in, your revenue will likely increase significantly.<\/li>\n
- Add video<\/a> ads<\/strong>. If the site isn\u2019t already using video advertisements, consider adding them. Video ad units typically out-earn almost any other type of ad unit.<\/li>\n
- Negotiate higher affiliate payouts<\/strong>. If the site consistently generates sales through specific affiliate programs, reach out to the affiliate managers and ask for an increased commission. You can also offer additional promotions if they\u2019re willing to increase your payout.<\/li>\n
- Join new affiliate programs<\/strong>. <\/strong>Look for other affiliate products and services you could promote in your content, especially existing content. This can also include branching out to Amazon\u2019s affiliate program in other countries to earn commissions from a higher percentage of your visitors. Use Amazon OneLink<\/a> or a third-party plugin to direct visitors to the appropriate page automatically.<\/li>\n
- Create and sell digital products<\/strong>. Certain types of digital products are relatively easy and inexpensive to create (for example, printables).<\/li>\n
- Add new products and bundles<\/strong>. <\/strong>If the site already sells products, adding more products may be a good option. Bundling products together is also an effective way to increase the average order size.<\/li>\n<\/ul>\n
Grow Traffic<\/strong><\/h3>\nMore traffic generally leads to more revenue. I like to focus on conversions first because of the quick impact, but getting more traffic is also important for the site\u2019s long-term health. Here are some effective ways to get more visitors to a site.<\/p>\n
\n- Improve and optimize the site\u2019s existing content<\/strong>. Use a tool like Semrush<\/a> or Ahrefs<\/a> to find pages that rank somewhere around 5-15 in the Google search results for the target keyword. Moving higher in the search results can lead to exponential growth in the page\u2019s views. Use a tool like Surfer to optimize content for search.<\/li>\n
- Create new content that targets low-competition keywords<\/strong>. Use Semrush, Ahrefs, KWFinder<\/a>, or another keyword tool to find relevant search queries with low difficulty scores. You may be able to create content that ranks immediately and starts driving new traffic.<\/li>\n
- Build links<\/strong>. Backlinks from other sites leading to yours are among the biggest factors influencing search engine rankings. Getting new links from high-authority sites relevant to yours is one of the best things you can do. Use HARO<\/a>, write guest posts, create useful tools, give away free resources, or use other legitimate link-building methods.<\/li>\n
- Use social networks<\/strong>. <\/strong>Identify the social networks and platforms that your site\u2019s target audience uses and maintain an active presence there.\u00a0<\/li>\n
- Build an email list<\/strong>. You can continue to promote your site\u2019s new content to email subscribers, allowing you to drive traffic without relying on a search engine or social platform.<\/li>\n<\/ul>\n
Step 3: Sell the Website<\/strong><\/h2>\nWhen you\u2019re ready to cash in on your efforts, it\u2019s time to sell the site for a profit. Since buyers typically use the average monthly profit for the past six or 12 months, you\u2019ll need to sustain your growth for a while to have the full impact on your site\u2019s valuation. For example, if you buy a site and take the profit from $1,000 to $2,000 in the first month, you\u2019ll need to prove you can sustain that level of profit before it fully impacts your site\u2019s value.<\/p>\n
Buyers like to see sites with increasing profit, but one or two good months aren\u2019t enough to convince buyers that the profit will remain at that level. This is why most website flippers hold sites for at least six to 12 months, if not longer.<\/p>\n
Where to Sell<\/strong><\/h3>\nWhen it\u2019s time to sell a website, you have a few options. You can try to sell it privately and find a buyer on your own, list it on a marketplace that provides exposure to potential buyers, or use a full-service broker to market your site to potential buyers and negotiate on your behalf.<\/p>\n
Marketplaces and brokers charge fees, so you might think you\u2019ll get more money if you can sell it on your own. That\u2019s true in some cases, but finding the ideal buyer is challenging. Brokers and marketplaces provide valuable exposure that can lead to more demand and higher sales prices.\u00a0<\/p>\n
At the end of the day, the amount you take home is what really matters. From my experience, a good broker can often get a higher price that fully covers the cost of their service (most brokers don\u2019t charge anything unless they sell the site).<\/p>\n
Some of the leading marketplaces include Flippa<\/a> and Motion Invest<\/a>. Some of the top brokers are Quiet Light<\/a>, Empire Flip<\/a>p<\/a>ers<\/a> and FE International<\/a>. The downside is that brokers typically don\u2019t deal with smaller transactions. For example, your site must make at least $2,000 per month to be eligible for Empire Flippers, and that\u2019s on the lower side for brokers.<\/p>\n
Website flipping involves buying an existing website or blog, improving it, and then selling it for a profit.\u00a0<\/p>\n
You\u2019re probably<\/a> familiar with the concept of house flipping. Website flipping is similar, but it involves digital real estate rather than physical real estate.<\/p>\n House flippers aim to complete their work as fast as possible in order to minimize carrying costs. That\u2019s not usually the case with website flipping. Some website flippers aim to complete the project within six months to a year; others will hold on to a site for several years before selling.<\/p>\n If the website generates monthly profit, there\u2019s usually no rush for a quick turnaround. In fact, longer projects often result in higher profits because they provide more time for the site to grow and more time for the owner to collect monthly profits.<\/p>\n A website flipper\u2019s work may involve:<\/p>\n Alternatively, it\u2019s also possible to start<\/a> a website from scratch with the intent of selling it when it reaches a certain value. Starting a site from scratch is cheaper than buying an existing site, but it requires more time and effort.\u00a0<\/p>\n Additionally, there\u2019s no guarantee that the site will grow or succeed. When you buy an existing site, you know exactly how much traffic it gets and how much profit it generates when you buy it. So, you can skip the initial grind of getting the site off the ground.<\/p>\n Websites and online businesses can be extremely valuable assets. A flipper can make an excellent return on investment (ROI) by taking an underperforming website and increasing its profitability and value.\u00a0<\/p>\n The income potential is virtually unlimited if you have the skills and know-how to improve websites. By making improvements and finding untapped potential, it\u2019s possible to improve a site\u2019s value rather quickly (usually faster than building a site from scratch).<\/p>\n Website flipping can be seen as a high-risk, high-reward alternative investment. If you\u2019re a successful website investor, you can earn an ROI that exceeds what you\u2019d earn from a more traditional investment.\u00a0<\/p>\n Related reading: <\/strong>How to flip money fast<\/strong>.<\/strong><\/p>\n Website flipping has the potential to be highly profitable. Let\u2019s look at a fictional scenario as an example.\u00a0<\/p>\n Say you invest $100,000 to buy a site that nets $3,000 per month (a valuation of 33X monthly profit). Let\u2019s then say you make some changes to improve conversion rates on that site, and you add a new revenue stream, increasing the monthly profit to $4,500.\u00a0<\/p>\n After one year, you sell the site for $162,000 (at a slightly higher valuation of 36X monthly profit).\u00a0\u00a0<\/p>\n This project will have generated $54,000 in profit during the year you owned it ($4,500 x 12), plus $62,000 in profit from selling (selling price minus the buying price), for a total of $116,000. That\u2019s a 116% ROI in one year.<\/p>\n Of course, this is a fictional scenario where things go as planned. That said, it\u2019s not an unrealistic example. Still, it\u2019s important to remember that you must also consider the time you spend working on the site while you own it. Many website flippers outsource most of the work, but every project will require some of your time.<\/p>\n If you outsource the work, managing multiple projects at a time is possible, increasing your potential profits.<\/p>\n It\u2019s also essential to recognize that a complete loss is possible. While all investments involve risk, online businesses are especially risky. Your website could suffer from an unexpected drop in traffic due to a Google<\/a> search algorithm update, increased competition, or any number of other factors. Websites with downward traffic and profit trends are difficult to sell, so they can quickly lose value.<\/p>\n The amount of risk depends on how much you invest in the site. Starting small is a good idea, as it limits your exposure.<\/p>\n When buying or selling websites or online businesses, it\u2019s essential to understand the valuation process. While exceptions exist, online business values are usually determined by their average monthly profit. The average is typically calculated based on the past six or 12 months. The trailing 12 months is generally used for businesses that have been around for at least a few years. Using the average of the past six months is more common for newer websites and businesses.\u00a0<\/p>\n The average monthly profit is then multiplied by a specific number to determine the value. The multiple may be expressed yearly or monthly. For example, a 3X yearly multiple is the same as a 36X monthly multiple.\u00a0<\/p>\n The multiple used will depend on several factors, including the buyer\u2019s preferences, the business model and monetization methods, the niche or industry, and the business\u2019s profit. Businesses with higher profits are often valued at higher multiples.<\/p>\n As a general guide, most websites and online businesses currently have a value between 36X and 48X average monthly profit. Please refer to my website valuation guide<\/a> for a more detailed look at the subject.<\/p>\n You may be wondering why anyone would sell a website that earns a healthy profit. Well, holding on to the site long-term is certainly an option too, but there are a few significant reasons for selling.<\/p>\n Those are just a few of the reasons, but as you can see, selling has significant benefits.<\/p>\n If you decide to try your hand at website flipping, the first step is to find the right online business to buy. Buying the right site is essential to your success.\u00a0<\/p>\n Buyers often find the best deals privately, without going through a broker or marketplace. It\u2019s possible to purchase a website privately for a lower multiple because you won\u2019t have competition from other buyers and because the seller won\u2019t have to pay broker or marketplace fees.<\/p>\n However, finding a good website off-market requires a lot of time and effort. You\u2019ll have to find sites that interest you, reach out to website or blog owners to see if they\u2019re interested in selling, and it may take a long time to find the right person. You also have no idea how much a site makes, so you won\u2019t even know if it\u2019s within your budget before reaching out.<\/p>\n The most common way to buy websites is through a broker or marketplace. Here, you\u2019ll find websites the owners are looking to sell. You may pay a higher price than you\u2019d pay off-market, but it\u2019s much faster and easier, and there are still good deals to be found.<\/p>\n Flippa<\/a> and Empire Flippers<\/a> are both excellent starting points. Motion Invest<\/a> is also a great option if you\u2019re looking for a content-based website. There are also a number of Facebook Groups for buying and selling websites. The sites in these Facebook Groups are often small and lower-priced than what you\u2019d find elsewhere, so it can be a good option if you want to start small.\u00a0<\/p>\n Some of the top Facebook Groups include:<\/p>\n There are a lot of websites for sale, so you\u2019ll need to evaluate them to find the right opportunity. Here are a few keys to the buying process:<\/p>\n Once you\u2019ve found a site you\u2019d like to buy, it\u2019s time for due diligence. This is also an essential part of the process, but it\u2019s especially important if you buy a site privately, on Flippa, or through a Facebook Group. Marketplaces like Empire Flippers vet businesses before they list them, but you should still verify any important details (like revenue and expenses) for yourself before committing to a purchase. The sellers should be willing to work with you to verify income and expenses. If they\u2019re not, that\u2019s a red flag.<\/p>\n Now, it\u2019s time to complete the purchase. An escrow service like escrow.com<\/a> can be used to protect both the buyer and seller. Some marketplaces and brokers provide their own escrow service, so in that case, you don\u2019t need a separate provider.<\/p>\n Since website valuations are primarily based on profit, improving profitability is the best way to increase a site\u2019s value. Of course, there are countless ways to increase profit, but here are some good places to start.<\/p>\n Improving conversion rates is often the easiest and fastest way to increase revenue and profit. You may be able to make a few small changes that drastically increase revenue without increasing website traffic. Here are some options.<\/p>\n Adding a new income stream or monetization method is another excellent opportunity. Some of the options will require more time and effort than others, and the available options will be impacted by what\u2019s already being done with the site you buy. Here are some possibilities.<\/p>\n More traffic generally leads to more revenue. I like to focus on conversions first because of the quick impact, but getting more traffic is also important for the site\u2019s long-term health. Here are some effective ways to get more visitors to a site.<\/p>\n When you\u2019re ready to cash in on your efforts, it\u2019s time to sell the site for a profit. Since buyers typically use the average monthly profit for the past six or 12 months, you\u2019ll need to sustain your growth for a while to have the full impact on your site\u2019s valuation. For example, if you buy a site and take the profit from $1,000 to $2,000 in the first month, you\u2019ll need to prove you can sustain that level of profit before it fully impacts your site\u2019s value.<\/p>\n Buyers like to see sites with increasing profit, but one or two good months aren\u2019t enough to convince buyers that the profit will remain at that level. This is why most website flippers hold sites for at least six to 12 months, if not longer.<\/p>\n When it\u2019s time to sell a website, you have a few options. You can try to sell it privately and find a buyer on your own, list it on a marketplace that provides exposure to potential buyers, or use a full-service broker to market your site to potential buyers and negotiate on your behalf.<\/p>\n Marketplaces and brokers charge fees, so you might think you\u2019ll get more money if you can sell it on your own. That\u2019s true in some cases, but finding the ideal buyer is challenging. Brokers and marketplaces provide valuable exposure that can lead to more demand and higher sales prices.\u00a0<\/p>\n At the end of the day, the amount you take home is what really matters. From my experience, a good broker can often get a higher price that fully covers the cost of their service (most brokers don\u2019t charge anything unless they sell the site).<\/p>\n Some of the leading marketplaces include Flippa<\/a> and Motion Invest<\/a>. Some of the top brokers are Quiet Light<\/a>, Empire Flip<\/a>p<\/a>ers<\/a> and FE International<\/a>. The downside is that brokers typically don\u2019t deal with smaller transactions. For example, your site must make at least $2,000 per month to be eligible for Empire Flippers, and that\u2019s on the lower side for brokers.<\/p>\n\n
Why Flip a Website?<\/strong><\/h2>\n
Is Website Flipping Profitable?<\/strong><\/h2>\n
Valuation Guide<\/strong><\/h2>\n
Why Sell a Profitable Website?<\/strong><\/h2>\n
\n
Step 1: Buy a Website to Flip<\/strong><\/h2>\n
Where to Buy Online Businesses<\/strong><\/h3>\n
Evaluating Websites<\/strong><\/h3>\n
\n
Completing the Purchase<\/strong><\/h3>\n
Step 2: Increase Profit<\/strong><\/h2>\n
Improve Conversions<\/strong><\/h3>\n
\n
Add New Income Streams<\/strong><\/h3>\n
\n
Grow Traffic<\/strong><\/h3>\n
\n
Step 3: Sell the Website<\/strong><\/h2>\n
Where to Sell<\/strong><\/h3>\n