Courtesy of the LA Clippers<\/cite><\/figcaption><\/figure>\n<\/aside>\nThe color scheme is mostly that of the classic Clippers, but with a new emphasis on navy blue. The ship is the centerpiece. There may be some irony about his resemblance to a swimming shark, but the team is probably OK with that. The Clippers wanted the ship to look menacing \u2014 like it was heading directly toward you, officials said.<\/p>\n
The vessel also helped the team preempt any potential copyright claims from Major League Baseball's Seattle Mariners, who have used compass images on their artwork, according to league sources .<\/p>\n
The outer edges of the ship's sails curve, imitating real sails in the wind. The font is inspired by the font often used on the hulls of gray warships, the team said.<\/p>\n
The two colored rings of the overall logo — red on the outside, powder blue on the inside — provide nice pops of color. They were the brainchild of Christopher Arena, the NBA's head of on-court and brand partnerships, who felt the art needed brighter touches, officials said.<\/p>\n
This logo will shine center stage on the Clippers' new court at Intuit Dome:<\/p>\n\nCourtesy of the LA Clippers<\/cite><\/figcaption><\/figure>\n<\/aside>\nAmusingly, the “N” in “Angeles” outside the center field logo actually points north, team officials said. The red semi-circle above the foul line is a welcome dose of color. The longitude and latitude of the city of Inglewood \u2013 home of the Intuit Dome \u2013 are on the edge of the field. The overall look is minimalist and elegant. (It won't be the Clippers' only home court next season, sources said.)<\/p>\n
The main icon is featured on the shorts of the team's new association and icon jerseys, in white and navy respectively:<\/p>\n\nCourtesy of the LA Clippers<\/cite><\/figcaption><\/figure>\n<\/aside>\n\nCourtesy of the LA Clippers<\/cite><\/figcaption><\/figure>\n<\/aside>\nThe jerseys are simple and clean. The team kept the general “Clippers” wordmark near the top, but refined the font; it was thicker and curvier – most visible in the cursive lowercase “l” – in some of the team's older jerseys, with some outlines around the letters:<\/p>\n\nEPA\/David Maxwell<\/cite><\/figcaption><\/figure>\n<\/aside>\n\u201cIt was a little cartoonish,\u201d Zucker said of the old font. \u201cWe wanted it to be more serious.\u201d<\/p>\n
The team's third jersey – the fashion edition – is red and a little different:<\/p>\n\nCourtesy of the LA Clippers<\/cite><\/figcaption><\/figure>\n<\/aside>\nThe team opted for \u201cLos Angeles\u201d instead of \u201cClippers\u201d on the front and the cropped \u201cClips\u201d \u2014 a Ballmer favorite \u2014 on the waistband.<\/p>\n
The Clippers have used black jerseys before, but chose to do away with that look for now. \u201cPeople kept hearing that black was overdone,\u201d Zucker said.<\/p>\n
Under George's right arm, you can see three nautical flags stacked on top of each other \u2013 the nautical symbols of “LAC”, another nod to the naval origin of the team's name. The same three flags are rendered on a white background on the left side:<\/p>\n\nCourtesy of the LA Clippers<\/cite><\/figcaption><\/figure>\n<\/aside>\nNone of the three jerseys revealed today are powder blue. In these surveys and focus groups, fans often mentioned their love for this shade, Zucker said. The Clippers know it. Expect powder blue in the future.<\/p>\n
Also expect more \u201cClips\u201d on Los Angeles art, including as part of its secondary logo collection:<\/p>\n\nCourtesy of the LA Clippers<\/cite><\/figcaption><\/figure>\n<\/aside>\nThe team is particularly excited about this scripted “LA”, with the “A” perched atop the horizontal part of the “L”. They hope that this structure \u2013 the \u201cA\u201d on top and inside the \u201cL\u201d \u2013 will be sufficiently distinct from the famous \u201cLA\u201d logo of the Los Angeles Dodgers, whose two letters intersect.<\/p>\n
\u201cThis will make a phenomenal hat,\u201d Zucker said. \u201cIn 20 years, people will look back and it will be iconic for the Clippers.\u201d This logo is found on the belt of the association's jerseys and team icons.<\/p>\n
The real masterstroke may well be the stylized partial \u201cC\u201d logo, which combines two nautical images: a compass that also resembles a loop hook around which a sailor might tie a rope. That logo could eventually appear on jerseys, including the waistband, Zucker said.<\/p>\n\nCourtesy of the LA Clippers<\/cite><\/figcaption><\/figure>\n<\/aside>\nThis all coincides with next season's move to the Intuit Dome, which will feature cutting-edge technology and a series<\/a> of features designed to get fans focused on the game itself. This includes The Wall, a giant 51-row section reserved for fans who prove (through various verifications) their bona fides as Clippers supporters. The concourse will be dotted with countdown timers that will sound during commercial breaks to alert fans to return to their seats for the game to resume, Ballmer said. In suites, food will be set up closer to the court rather than in the back of the suites.<\/p>\nThe game is the thing, and it will be different with the Clippers' massive rebranding.<\/p>\n
“The hope [for the look]”, Zucker said, “is that it's modern but it feels like it's been around forever.”<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
NBA – The inside story behind the Clippers’ new uniforms, logos\u060c Just months after Steve Ballmer purchased the LA Clippers in 2014, he and his team began reconsidering everything about the franchise: where it should play, what its logo should look like, what colors it should use, even the name ” Clippers\u201d himself. . They […]<\/p>\n","protected":false},"author":1,"featured_media":27859,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[1447,11245,162,3097,7211],"class_list":["post-27858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-sports","tag-clippers","tag-logos","tag-nba","tag-story","tag-uniforms"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/wikidollar.net\/index.php?rest_route=\/wp\/v2\/posts\/27858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wikidollar.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wikidollar.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wikidollar.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wikidollar.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=27858"}],"version-history":[{"count":1,"href":"https:\/\/wikidollar.net\/index.php?rest_route=\/wp\/v2\/posts\/27858\/revisions"}],"predecessor-version":[{"id":27860,"href":"https:\/\/wikidollar.net\/index.php?rest_route=\/wp\/v2\/posts\/27858\/revisions\/27860"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wikidollar.net\/index.php?rest_route=\/wp\/v2\/media\/27859"}],"wp:attachment":[{"href":"https:\/\/wikidollar.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=27858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wikidollar.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=27858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wikidollar.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=27858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}