Why do you care if cameras by Zeiss, Hasselblad, or Leica are suddenly no more on your flagship?\u060c<\/p>\n
Following rumors that 2024 could mark the end of the Oppo\/OnePlus partnership with Hasselblad (and also vivo with Zeiss), I couldn't help but recall (with a smile) The Scrolls, one of the big news from Woody Allen.<\/p>\n
This is a set of ancient manuscripts dating back to 4000 BC and recently translated from “a mixture of Sumerian, Aramaic and Babylonian” <\/span>although \u201cThe authenticity of the manuscripts is currently in strong doubt, especially since the word Oldsmobile appears several times in the text\u201d<\/span>.<\/p>\n One of the scrolls tells the story of a man<\/a> who sells shirts and whose business is in dire straits. Seller, \u201cstruck by difficult times\u201d<\/span>begs God to help him.<\/p>\n The Lord said, \u201cPut an alligator on your pocket.\u201d<\/span><\/p>\n \u201cForgive me, Lord?<\/p>\n \u201cJust do what I tell you.\u201d You will not regret it “.<\/p>\n All of a sudden, the alligator shirts started selling well: \u201cSuddenly his merchandise was moving like gangbusters and there was much rejoicing while among his enemies there was wailing and gnashing of teeth.\u201d<\/span><\/p>\n Putting in a little alligator (or crocodile, for that matter) won't do the phone makers any good – they'll be popular among Steve Irwin fans, but that's a limited target audience, as beloved as the late Steve was Irwin.<\/p>\n Because phone makers want sell<\/span>, don't just make phones, they go for something else. These days, it seems like it's easier to sell phones with souped-up cameras, and by that logic, having even more souped-up cameras means even higher sales.<\/p>\n Enter the red dot, the distinct blue square, and the sleek \u201cH\u201d: the Leica, Zeiss, and Hasselblad logos, respectively. To the world of photography, these three are what Ferrari, Lamborghini, and Pagani are to the world of sports cars. <\/p>\n And who doesn't want to drive a Ferrari?<\/p>\n A final analogy with Lacoste, I swear:<\/span> having a cool alligator patch on your shirt is nice, but that's it, the shirt stays the same (it only gets more expensive). However, by having a Leica\/Zeiss\/Hasselblad inscription on your phone, things change beyond the inevitable price increase. Before we continue, let's summarize why Leica, Zeiss and Hasselblad are so sought after:<\/p>\n Brand collaborations are a phenomenon that is far from new: the legendary GoPro x Red Bull partnership is responsible for countless hours of entertaining, but nausea-inducing, videos. Likewise, phone makers' partnerships with legendary photography brands like Leica, Zeiss, and Hasselblad have produced many \u2014 not countless, but many \u2014 phones with fascinating cameras.<\/p>\n Here are the most notable partnerships (a brief list):<\/p>\n <\/p>\n Oh, that's right, we forgot to mention Apple, Samsung and Google<\/a>. Well, that's because there's nothing to mention about them – they sell their phones so well that they don't need to pay millions of dollars to Leica, Zeiss or Hasselblad for a partnership . Whether you like to admit it or not, Apple, Samsung, and Google are very proficient in the mobile photography business. Apple's achievements in photography go back several years. I remember being downright shocked years ago (14? 15?) when a colleague from the newspaper I worked at came back from vacation. As a journalist, she worked while on vacation and came back with a story. She wrote the article and printed it with accompanying photos from her iPhone \u2013 large, colorful, sharp, and overall stunning photos. From his phone to the national newspaper!<\/p>\n When it comes to Samsung \u2013 love it or hate it, the Galaxy S24<\/a> Ultra is the new best smartphone camera: that's what our testing concludes.<\/p>\nHow to sell camera phones (without alligators on them)<\/h2>\n
Operation: Nation Collaboration<\/h2>\n
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Something is missing ?<\/h2>\n