{"id":25378,"date":"2024-02-13T13:25:51","date_gmt":"2024-02-13T10:25:51","guid":{"rendered":"https:\/\/wikidollar.net\/25378\/this-new-amazon-prime-strategy\/"},"modified":"2024-02-13T13:25:52","modified_gmt":"2024-02-13T10:25:52","slug":"this-new-amazon-prime-strategy","status":"publish","type":"post","link":"https:\/\/wikidollar.net\/?p=25378","title":{"rendered":"This New Amazon Prime Strategy Might Make Indian Users Pay More For Best Quality Video And Audio"},"content":{"rendered":"<p>This New Amazon Prime Strategy Might Make Indian Users Pay More For Best Quality Video And Audio\u060c<\/p>\n<div id=\"pg-bap-content-main\">\n<p>Last month, Amazon Prime Video began serving In-Stream ads in several regions, including the US and UK.  Those who don&#39;t want to see ads have to pay $3 per month on top of the subscription price.  Although the development hasn&#39;t even rolled out to all users, the platform has decided to lock high-fidelity <a class=\"wpil_keyword_link\" href=\"https:\/\/wikidollar.net\/tag\/video\/\"   title=\"video\" data-wpil-keyword-link=\"linked\">video<\/a> and audio experiences behind a paywall. <\/p>\n<h2>Viewers have to pay more to watch content in Dolby Vision and Dolby Atmos <\/h2>\n<p>Prime Video has confirmed (to The Verge) that Dolby Vision and Dolby Atmos capabilities are locked to the ad-free option for relevant titles in the latest development.  This came to light after 4KFilme noticed that their <a class=\"wpil_keyword_link\" href=\"https:\/\/wikidollar.net\/tag\/sony\/\"   title=\"Sony\" data-wpil-keyword-link=\"linked\">Sony<\/a> and LG smart TVs were streaming content in HDR10 and Dolby Digital 5.1 instead of Dolby Vision and Dolby Atmos. <\/p>\n<h2>Better viewing formats are now part of the ad-free tier<\/h2>\n<figure class=\"wp-block-image size-large\"><\/figure>\n<p>In the future, users who want to watch supported movies or TV shows in the aforementioned formats will need to upgrade to the ad-free tier which costs $3 per month.  Are there two sides to this coin?  Yes there is.  Even though Dolby Vision and Dolby Atmos provide a more immersive experience by improving video and audio quality, not everyone can tell the difference. <\/p>\n<p>Therefore, many users may not notice that their movie or web <a class=\"wpil_keyword_link\" href=\"https:\/\/wikidollar.net\/tag\/series\/\"   title=\"series\" data-wpil-keyword-link=\"linked\">series<\/a> is playing in HDR10 or Dolby Digital 5.1.  However, some users are particular about this and have spent a fortune to buy a smart TV that can handle such formats.  For them, it is a great disappointment that the regular subscription level with advertisements no longer allows them to broadcast with the best possible quality. <\/p>\n<h2>How does this affect Indian users?<\/h2>\n<p>Although the ads in the standard tier and the $3 ad-free tier are not showing in India at the moment, sooner or later they might.  Be it Prime Video, Disney+ Hotstar or Netflix, subscription fees for OTT services are much lower in India than abroad.  As most of the platforms are in a race to maximize their profits, there is a good chance that Amazon may introduce the new strategy in India very soon.<\/p>\n<p>Prices will likely remain similar.  However, introducing tiered ads, as Disney+ Hotstar already does, could be the way forward for Amazon Prime and Netflix. <\/p>\n<p>You can follow Smartprix on <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/smartprix\">Twitter<\/a>, Facebook, Instagram and Google News.  Visit smartprix.com for the latest news, reviews and technical guides.<\/p>\n<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This New Amazon Prime Strategy Might Make Indian Users Pay More For Best Quality Video And Audio\u060c Last month, Amazon Prime Video began serving In-Stream ads in several regions, including the US and UK. Those who don&#39;t want to see ads have to pay $3 per month on top of the subscription price. Although the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25379,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[605,170,2794,2494,308,958,96,584,166],"class_list":["post-25378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-amazon","tag-audio","tag-indian","tag-pay","tag-prime","tag-quality","tag-strategy","tag-users","tag-video"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/wikidollar.net\/index.php?rest_route=\/wp\/v2\/posts\/25378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wikidollar.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wikidollar.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wikidollar.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wikidollar.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25378"}],"version-history":[{"count":1,"href":"https:\/\/wikidollar.net\/index.php?rest_route=\/wp\/v2\/posts\/25378\/revisions"}],"predecessor-version":[{"id":25380,"href":"https:\/\/wikidollar.net\/index.php?rest_route=\/wp\/v2\/posts\/25378\/revisions\/25380"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wikidollar.net\/index.php?rest_route=\/wp\/v2\/media\/25379"}],"wp:attachment":[{"href":"https:\/\/wikidollar.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wikidollar.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wikidollar.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}