{"id":24932,"date":"2024-02-10T16:14:27","date_gmt":"2024-02-10T13:14:27","guid":{"rendered":"https:\/\/wikidollar.net\/24932\/mexicos-avocado-industry-prepares-for\/"},"modified":"2024-02-10T16:14:28","modified_gmt":"2024-02-10T13:14:28","slug":"mexicos-avocado-industry-prepares-for","status":"publish","type":"post","link":"https:\/\/wikidollar.net\/?p=24932","title":{"rendered":"Mexico&#8217;s avocado industry prepares for its own Super Bowl"},"content":{"rendered":"<p>Mexico&#8217;s avocado industry prepares for its own Super Bowl\u060c<\/p>\n<div id=\"\">\n<p>In the Mexican state of Michoac\u00e1n, celebrations this time of year focus on the bowl of guacamole instead of the Super Bowl.<\/p>\n<p>Indeed, each year, the largest sporting event in the United States is the main source of income for hundreds of families south of the border, who ensure that 138,000 tons of avocados are ripe in time for the event. kickoff of the Super Bowl on Sunday.<\/p>\n<p>Millions of fans plan to enjoy the Feb. 11 game between the San Francisco 49ers and Kansas City Chiefs at Allegiant Stadium in Las Vegas with a side of guacamole.  Much like Sunday&#39;s opponents, the lawyer traveled his own difficult path to get to the party.<\/p>\n<aside class=\"inline inline-photo full\">\n<figure><picture><source data- media=\"(min-width: 376px)\"><source data- media=\"(max-width: 375px)\"><img class=\" lazyload lazyload\" data-image-container=\".inline-photo\" height=\"369\" width=\"570\"\/><\/source><\/source><\/picture><figcaption class=\"photoCaption\">About 138,000 tons of avocados are shipped to the <a class=\"wpil_keyword_link\" href=\"https:\/\/wikidollar.net\/tag\/united\/\"   title=\"United\" data-wpil-keyword-link=\"linked\">United<\/a> States from the Mexican state of Michoacan during the peak Super Bowl season. <cite>Abokados\/Boka Foods<\/cite><\/figcaption><\/figure>\n<\/aside>\n<p>&#8220;The Super Bowl serves as an advocate <i>party<\/i> because that&#39;s when we all celebrate it,&#8221; said H\u00e9ctor Avil\u00e9s, general manager of Abokados, Mexico&#39;s largest avocado packing plant. &#8220;In Michoac\u00e1n, [the avocado is] celebrated on this day because there was a lot of work in the weeks leading up to it, and in the United States because it is on their table.  I imagine cheese was once the staple of families watching the Super Bowl, but we now know it was Michoac\u00e1n avocados.  \u00bb<\/p>\n<p>About 80% of avocados shipped from Mexico to the United States come from Michoac\u00e1n.  Avocado&#39;s Super Bowl season kickoff in the state \u2014 located in west-central Mexico, about 1,000 miles from Las Vegas \u2014 took place six weeks before the actual game.  Entire populations devoted their days to several facets of production: planting, picking, packing and everything else before the fruit embarked on its journey to the United States.<\/p>\n<p>\u201cThere are entire families that pick, or others where every member works at the packing plant,\u201d Avil\u00e9s said.  \u201cSome communities benefit for an extended period during these difficult times, thanks to [even more difficult] in recent years due to the excessive influence of organized crime.  I don&#39;t know what Michoac\u00e1n would become without agribusiness.  A lot of people would be on the wrong side of things.  It gives them work and keeps them on the right side.  \u00bb<\/p>\n<h3>\n<aside class=\"inline float-r inline-track\">\n<h2 class=\"img-title\">How to Make the Ultimate Guacamole<\/h2>\n<p><b>&#8211; First of all:<\/b> You need perfectly ripe avocados.<\/p>\n<p><b>&#8211; What you will need:<\/b><br \/>\u2022 2 ripe avocados<br \/>\u2022 1\/4 cup sweet onion<br \/>\u2022 1 Italian tomato<br \/>\u2022 1 jalepe\u00f1o<br \/>\u2022 1\/3 cup cilantro<br \/>\u2022 1\/2 teaspoon of salt<br \/>\u2022 1\/2 lime<br \/>\u2022 Utility knife<br \/>\u2022 Cutting board<br \/>\u2022 Spoon<br \/>\u2022 Mixing bowl<br \/>\u2022 Potato masher<br \/>\u2022 Silicone spatula<\/p>\n<p><b>Step 1:<\/b> Remove the pit<br \/><b>2nd step:<\/b> Mash the avocado<br \/><b>Step 3:<\/b> Mix<br \/><b>Step 4:<\/b> Start collecting!<\/p>\n<\/aside>\n<\/h3>\n<p>A winding path to the north<\/p>\n<p>During Super Bowl season, a truck leaves Michoac\u00e1n every seven minutes, each carrying 132,000 avocados en route to the United States.  Such a shipment of avocados is worth about $80,000 to $100,000 and passes through parts of the country where the travel safety index is dropping.  considerably.  Michoac\u00e1n and Guanajuato, just to the north, have been cited by Mexican authorities as two of the country&#39;s five least safe states in 2023.<\/p>\n<p>Once the shipment arrives in the United States, Avil\u00e9s explained, the shipping container is sealed to prevent tampering and the truck is certified by U.S. and Mexican inspectors.  The cargo eventually reached the northern town of Reynosa, Tamaulipas, just across the road from the Texas town of McAllen and one of the main commercial crossing points along the U.S.-Mexico border.<\/p>\n<p>\u201cIt\u2019s checked again once it arrives,\u201d Avil\u00e9s said.  \u201cThere is an inspector at each border crossing, so you can cross anywhere.\u201d<\/p>\n<p>Most products are shipped to checkpoints in Texas, Arizona and California.  If shipped to the Reynosa checkpoint, the cargo passes through Michoac\u00e1n, Guanajuato, San Luis Potos\u00ed and Tamaulipas before reaching the border, a journey that takes approximately 12 to 14 hours per day.<\/p>\n<aside class=\"inline inline-photo full\">\n<figure><picture><source data- media=\"(min-width: 376px)\"><source data- media=\"(max-width: 375px)\"><img class=\" lazyload lazyload\" data-image-container=\".inline-photo\" height=\"410\" width=\"570\"\/><\/source><\/source><\/picture><figcaption class=\"photoCaption\">Security measures \u2013 such as the armed guard pictured above \u2013 taken to protect avocado shipments to the United States are common, with the constant threat of the cargo falling into the hands of criminal groups. <cite>Ivan Villanueva\/EFE\/Zuma Press<\/cite><\/figcaption><\/figure>\n<\/aside>\n<p>Along the way, there is always the threat of the cargo falling into the hands of criminal organizations.  On average, distributors lose eight to 10 shipments per year, or up to $1 million worth of avocados.  The cargo becomes useless and loses all value if the container is unsealed before reaching the United States.<\/p>\n<p>Because of this danger, the cargo is escorted during certain seasons when the price of avocados is high.<\/p>\n<p>\u201cYou can take all the necessary precautions as long as you respect Mexican and foreign protocols, which prohibit opening the truck before it reaches its destination,\u201d Avil\u00e9s said.  \u201cThey seal it and you can\u2019t open it.\u201d<\/p>\n<p>Avil\u00e9s recalled some lost shipments in 2023, but added that the company lost eight the previous year.<\/p>\n<p>&#8220;A criminal cell takes the cargo but leaves the truck. The entire cargo is loaded into another truck within five minutes,&#8221; he said.  \u201cThey are incredibly talented.\u201d<\/p>\n<h3>From ban to boom<\/h3>\n<p><alsosee><\/p>\n<p>Due to larvae issues, Mexican avocados were barred from entering the United States as recently as 25 years ago.  Today, avocado is one of Mexico&#39;s top three exports to its northern neighbor, with a typical year-over-year sales increase of up to 25% between September and March.  The boom would not be possible without detailed protocols and security escorts that protect production at every stage.<\/p>\n<p>A strict process is required to trace the origin of each batch shipped north.<\/p>\n<p>&#8220;It doesn&#39;t matter where the packaging plants are located. There is a procedure, which our American counterpart also follows, which follows the process at all times,&#8221; Avil\u00e9s said.  &#8220;We don&#39;t work alone. They have to send us a dedicated inspector, 24 hours a day, to make sure everything meets American standards. Mexico also, they send another inspector.&#8221;<\/p>\n<p>An avocado tree takes five to ten years to mature and bear fruit.  The orchard where it is grown is always monitored, from the time it is just a handful of land to the time the avocados it produces arrive at their point of sale in the United States.<\/p>\n<aside class=\"inline inline-photo full\">\n<figure><picture><source data- media=\"(min-width: 376px)\"><source data- media=\"(max-width: 375px)\"><img class=\" lazyload lazyload\" data-image-container=\".inline-photo\" height=\"320\" width=\"570\"\/><\/source><\/source><\/picture><figcaption class=\"photoCaption\">During Super Bowl season, a truck leaves Michoacan every seven minutes, each carrying 132,000 avocados en route to the United States. <cite>Abokados\/Boka Foods<\/cite><\/figcaption><\/figure>\n<\/aside>\n<p>In Michoac\u00e1n, the process is a total team effort.  Picking begins at 7 a.m. and ends at sunset.  From there, the harvest heads to the packing plant, where each avocado must be handled by one person.  Next comes loading, where it takes at least 200 workers to fill a truck for transport across the Rio Grande.<\/p>\n<p>\u201cWe need pickers on the ground, it\u2019s a team of nine people,\u201d Avil\u00e9s said.  &#8220;The boxes are taken out to the orchard and from there they go to packaging. This is where a lot of hands have to be on deck. It&#39;s an artisanal process essential to quality control.&#8221;<\/p>\n<p>Once the avocados are loaded, the freight truck transports the cargo in refrigerated containers to the United States.<\/p>\n<p>&#8220;We are very inclusive in the packaging process. We give work to people from modest backgrounds whose skills are very valuable. They don&#39;t even know what a Super Bowl is,&#8221; Avil\u00e9s said.  \u201cWhat they know is that it\u2019s a busy work season and that\u2019s when they receive the most income.\u201d<\/p>\n<h3>Football and lawyers: a joint celebration<\/h3>\n<p>The avocado rush reaches its peak in February, with the fruit&#39;s green gold being extracted by American consumers just as the NFL season draws to a close.  Orchards continue to operate and growers continue to make sure the fruit is ready for the Super Bowl.  The perishable nature of the avocado prevents more of it from being sold during this time, Avil\u00e9s explained, preventing sellers from purchasing it months in advance.<\/p>\n<p>An avocado exported to the United States weighs between 4 and 8 ounces.  California, a major producer of this fruit, is nevertheless the main consumer of Michoac\u00e1n avocados.  However, Avil\u00e9s said Texas is the main buyer and receives the most product from Mexico.  It is Michoac\u00e1n&#39;s closest point of entry to the United States, and many companies there provide national distribution to various points in the country.<\/p>\n<aside class=\"inline inline-photo full\">\n<figure><picture><source data- media=\"(min-width: 376px)\"><source data- media=\"(max-width: 375px)\"><img class=\" lazyload lazyload\" data-image-container=\".inline-photo\" height=\"760\" width=\"570\"\/><\/source><\/source><\/picture><figcaption class=\"photoCaption\">Many people in Michoacan dedicate their day to avocado this time of year.  &#8220;They don&#39;t even know what a Super Bowl is. They know it&#39;s a busy work season when they receive the most revenue,&#8221; said H\u00e9ctor Avil\u00e9s of the Abokados packing plant in Mexico . <cite>Abokados\/Boka Foods<\/cite><\/figcaption><\/figure>\n<\/aside>\n<p>Sunday&#39;s kickoff at Allegiant will mark the end of Mexico&#39;s busy avocado season.  There is no doubt that a good portion of the millions of people who watch television in the United States will enjoy a delicious bowl of guacamole, without worrying about the process that went into delivering the snack to their table.<\/p>\n<p>\u201cAvocado holds a special place in our hearts,\u201d Avil\u00e9s said.  &#8220;We know that it is a delicious fruit. It is one of the main foreign exchange earners in this country. In Michoac\u00e1n it is like a religion, a blessing. Hundreds of thousands of us work in this market. The avocado has become our way of life. &#8220;.<\/p>\n<p><\/alsosee><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mexico&#8217;s avocado industry prepares for its own Super Bowl\u060c In the Mexican state of Michoac\u00e1n, celebrations this time of year focus on the bowl of guacamole instead of the Super Bowl. Indeed, each year, the largest sporting event in the United States is the main source of income for hundreds of families south of the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24933,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[10531,1564,1848,10530,6757,860],"class_list":["post-24932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-sports","tag-avocado","tag-bowl","tag-industry","tag-mexicos","tag-prepares","tag-super"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/wikidollar.net\/index.php?rest_route=\/wp\/v2\/posts\/24932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wikidollar.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wikidollar.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wikidollar.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wikidollar.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=24932"}],"version-history":[{"count":1,"href":"https:\/\/wikidollar.net\/index.php?rest_route=\/wp\/v2\/posts\/24932\/revisions"}],"predecessor-version":[{"id":24934,"href":"https:\/\/wikidollar.net\/index.php?rest_route=\/wp\/v2\/posts\/24932\/revisions\/24934"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wikidollar.net\/index.php?rest_route=\/wp\/v2\/media\/24933"}],"wp:attachment":[{"href":"https:\/\/wikidollar.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wikidollar.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=24932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wikidollar.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=24932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}