Here’s what Apple is preparing in AI to challenge Google and Samsung (and not lag behind)\u060c<\/p>\n
Welcome to today's obligatory, inevitable and unavoidable two-minute AI. <\/span>We are going to talk about Apple's plan to not lose the (mobile) AI race, which so far neither wins nor leads. In fact, he's late.<\/p>\n I'm not alone in saying that Cupertino is way behind the competition in AI \u2013 “far behind” is Bloomberg's Mark Gurman's exact phrase in its latest newsletter 'Power On'<\/a>.<\/p>\n In it, he argues that Apple's toughest trials and tribulations in 2024 won't have the iPhone<\/a> at the center. The Vision Pro<\/a> won't be a major “headache” for Apple either – perhaps just a minor one, as the $3,500 price tag won't immediately make it a top-selling product worldwide.<\/p>\n In the digital jungle, Apple is a leader. it's just not typical \u2013 for example, we haven't received a foldable phone or tablet from Apple yet. The philosophy behind Cupertino's patience seems to be “Learn from the mistakes of \u2013 Samsung and Google, er \u2013 others.” When the time comes, Apple will most certainly enter the foldable space. Speaking of Samsung and Google, Apple has a long way to go to catch up with these two in terms of AI capabilities. Personally, you might be the kind of user who doesn't care about AI on your phone, but letting the competition offer something you don't is a no-no in the big business world.<\/p>\n That's why Bloomberg's Mark Gurman expresses the sentiment of many: Apple has missed its track record, given that it's been nearly two years since ChatGPT captured the attention of billions of people, almost a year later that Amazon announced its revamped and AI-enhanced Alexa service. and about a year and a half after Microsoft and Google launched their new AI-related services.<\/p>\nApple's trials and tribulations in 2024<\/h2>\n