{"id":17592,"date":"2024-01-02T16:52:10","date_gmt":"2024-01-02T13:52:10","guid":{"rendered":"https:\/\/wikidollar.net\/17592\/apple-is-still-the-heavyweight\/"},"modified":"2024-01-02T16:52:11","modified_gmt":"2024-01-02T13:52:11","slug":"apple-is-still-the-heavyweight","status":"publish","type":"post","link":"https:\/\/wikidollar.net\/?p=17592","title":{"rendered":"Apple is still the heavyweight No.1 but sold fewer premium phones in 2023 than previously"},"content":{"rendered":"

Apple is still the heavyweight No.1 but sold fewer premium phones in 2023 than previously\u060c<\/p>\n

\n

There's a race to sell the most high-end phones in a year, and so far Apple has been the champion.<\/p>\n

In 2023, the Cupertino heavyweight is still king, but the crown is getting heavier and indeed, Apple sold fewer premium iPhones last year than in 2022 (via 9to5Mac<\/a>).<\/p>\n

There's a new Counterpoint Research Report<\/a> This shows that the growing competition from Samsung and the resurrected threat from Huawei are real and affecting Apple's sales. <\/p>\n

What is a premium phone?<\/h2>\n

According to the Counterpoint Research report, there is an easy way to classify phones into premium and non-premium. Instead of benchmark tests, comparing chips and wireless charging speeds, they consider a phone premium if its wholesale value is over $600 (which usually equates to a retail price over $800) . Of all the phones sold in 2023, almost a quarter (24% to be exact) are premium and that's an all-time record. Their share is increasing rapidly.<\/p>\n

Sales in the global premium smartphone market (again, phones that cost more than $800 in stores) are expected to grow 6% year-over-year in 2023 to reach a new record. In 2016, the market share of premium phones was only 6%, in 2017 it was 8%, and in 2018 it was 13%. <\/p>\n

Although they only represent 24% of total sales, premium phones are expected to account for 60% of 2023 revenues. <\/p>\n

There has been a change<\/h2>\n

\u201cThere has been a change in consumer purchasing habits in the smartphone market. Given the importance of a smartphone, consumers are willing to spend more to get a high-quality device that they can use for longer. Owning the latest and greatest flagship products has also become a status symbol for many consumers, especially in emerging markets where they are moving straight from the mid- to high-end price bracket. Additionally, these devices are becoming more and more affordable due to promotional seasons and financing options,\u201d the report reads.<\/p>\n

Apple continues to be the undisputed leader in the premium market. However, compared to 2022, Apple's global market share in the premium smartphone market declined last year, from 75% to 71%, with corresponding gains for Samsung<\/a> and Huawei. Samsung's gains have been attributed to the growing appeal of foldable phones – a market that Apple has yet to invade and take on the foldable pioneers.\n<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Apple is still the heavyweight No.1 but sold fewer premium phones in 2023 than previously\u060c There's a race to sell the most high-end phones in a year, and so far Apple has been the champion. In 2023, the Cupertino heavyweight is still king, but the crown is getting heavier and indeed, Apple sold fewer premium […]<\/p>\n","protected":false},"author":1,"featured_media":17593,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[103,4298,8573,424,2350,2608,4154],"class_list":["post-17592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-apple","tag-heavyweight","tag-no-1","tag-phones","tag-premium","tag-previously","tag-sold"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/wikidollar.net\/index.php?rest_route=\/wp\/v2\/posts\/17592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wikidollar.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wikidollar.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wikidollar.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wikidollar.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17592"}],"version-history":[{"count":1,"href":"https:\/\/wikidollar.net\/index.php?rest_route=\/wp\/v2\/posts\/17592\/revisions"}],"predecessor-version":[{"id":17594,"href":"https:\/\/wikidollar.net\/index.php?rest_route=\/wp\/v2\/posts\/17592\/revisions\/17594"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wikidollar.net\/index.php?rest_route=\/wp\/v2\/media\/17593"}],"wp:attachment":[{"href":"https:\/\/wikidollar.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wikidollar.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wikidollar.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}