Pixel 8 Pro units to roll off Indian assembly lines starting next quarter،
Looking to diversify its supply chain outside of China, Google has told its suppliers that it wants to start building its Pixel phones in India as early as next quarter. In addition to moving some of its production out of China, Google hopes that by building more Pixel units in India, it can sell more phones in the country, the world's second-largest smartphone market behind China and ahead of the United States. –United.
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Starting next quarter, Google will build Pixel 8 Pro units in India
Google already has production facilities in Vietnam that produce Pixel handsets, and even with the small number of units that will be produced in India, the company will be on track to meet its goal of pulling out a significant amount of Pixel production from China. One of Nikkei Asia's sources said: “Google is not the only technology company that has started pursuing a 'China+2' strategy.” This means that diversifying away from China to another country is not enough, but suppliers should have several options outside of China. for better supply chain resilience.
Eddie Han, research director of Isaiah Research, told Nikkei Asia: “Google's decision to move part of its Pixel phone production to Vietnam was driven by the US-China trade war. As for expanding to manufacturing in India, we believe the company also takes into account the country's investment incentives, import tariff policies, as well as its huge domestic market.