OnePlus, Oppo partnership with Hasselblad ending? The Vivo and Zeiss collaboration is also done, rumors say،
It's no secret that OnePlus, Oppo, and Vivo make some of the best phones for budding photographers. “Ugh, my dedicated camera is too heavy, I won't take it with me this time” situations are common in a photographer's life, and since the best camera is the one you have with you, it's better have the best camera possible. -phone. Yes, Samsung's Galaxy S line and iPhones (oh, well, let's not exclude Google's Pixels!) are great for photographers – the fact is that there are so many brands and models to choose from besides the giants, like phones from OnePlus, Oppo and Vivo (and of course Xiaomi), among others.
For example, the new Oppo Find X7 Ultra is the kind of beast that takes on the Galaxy S24 Ultra with TWO periscope zoom cameras.
What you noticed is that all of the aforementioned Chinese brands flaunt a partnership with a legendary photography brand: OnePlus and Oppo have been collaborating with Hasselblad for years, Vivo has the legendary Zeiss brand on its back, and Xiaomi works with the German. Heavyweight Leica.
Years ago, Leica collaborated with Huawei, but that partnership ended. This is how XMAGE, Huawei's smartphone photography system, was born.
What is the story?
Several tipsters are all saying the same thing: Oppo, OnePlus and Vivo could follow in Huawei's footsteps, meaning their partnerships will end soon and the brand could move to its own photography systems. So far, the Xiaomi+Leica collaboration has been excluded from these rumors.
“So there is a chance that the OnePlus/OPPO & Hasselblad partnership will be canceled because it did not bring enough camera improvements,” said a well-known tipster. Yogesh Brar said in an X/Twitter post:
So it's possible that the OnePlus/OPPO and Hasselblad partnership could be canceled because it didn't bring enough camera improvements.
But the Vivo & Zeiss and Xiaomi & Leica partnerships have been very successful.
They won't cancel.What is your favorite partnership?
– Yogesh Brar (@heyitsyogesh) February 14, 2024
According to him, the Vivo/Zeiss partnership is not stopping. This contrasts with what the tipster says. Kartikey Singh complaints:
The bad news is that I see a lot of signs that Vivo × Zeiss is really breaking down. The partnership is going to expire by the end of this year, I don't know if the X110 series will be the last co-engineered product or if the upcoming X Fold 3 series is the last.… pic.twitter.com/dvvzyhThaR
– Kartikey Singh (@That_Kartikey) February 15, 2024
… And:
BIG: It seems that Oppo Find X7 Ultra and OnePlus 12 are the latest work of Oppo/OnePlus×Hasselblad. The contract will expire this year and will not be renewed.
They will create their own imaging brand similar to Huawei×Xmage, Hasselblad is gone.
Vivo×Zeiss will also follow pic.twitter.com/MrPpvhk6wZ– Kartikey Singh (@That_Kartikey) February 13, 2024