New iPhone 15 ad puts the spotlight on the cool “Check In” feature،
Suddenly, the father's iPhone rings and he rushes to grab the device. Looking at the screen, he sees a notification that says, “Megan. Checking in: Arrived at school.” The father finally exhales knowing that his daughter drove to her classes and arrived safely. The slogans read: “Register automatically. Relax, it's iPhone.”
This is a great feature for nervous parents, friends, and other family members. When we explained how to use this feature almost four months ago, we showed how to set it up to drive to Boston's iconic Fenway Park. The whole process starts in the Messages app and can be configured for those who travel by car, use public transportation, or walk to their destination. Once set up, “Check In” will automatically send a notification to the family and friends you choose when you have reached the end of your trip.
The 30-second ad will likely air this weekend during NFL playoff contests, NBA and college games, as well as top-rated television broadcasts.