Apple was the smartphone market’s global sales leader for the entire year of 2023،
The mobile industry has been through some tough times over the past few years, but as signs of recovery become clearer and stronger, a new leader is emerging to take the supplier crown from Samsung. Its name obviously doesn't surprise anyone, but what might surprise some of our readers is that Apple won its first annual global trophy today. Never.
Small gap in 2023, HUGE advantage in Q4
Of course, it's not uncommon for iPhones to prove a lot more popular than any other manufacturer's handsets during any given year's holiday season, but even by those standards, Apple's Q4 2023 lead over Samsung, as well as Xiaomi, Transsion, and Vivo, was breathtaking.
In the fourth quarter of 2022, for example, Apple “only” surpassed its larger rival's shipping figures by 12.6 million units, holding a market share advantage of just over 4%. , which wasn't enough to dethrone Samsung when the year's total numbers were tallied. .
Things were obviously different in 2023, but even though Apple outdid itself to end a difficult year for the smartphone market as a whole with a sales score 3.7% higher than what it posted in 2022, that's mainly the poor performance of Samsung which made this important success. change of hierarchy possible.
Market growth is upon us
While no one can really predict the future with anything remotely resembling a solid degree of certainty, this is about the hundredth (no, not really) report by a research firm renowned market which anticipates an imminent recovery for the smartphone which has been in difficulty for a long time. world.
Perhaps more importantly, this recovery has already begun in the fourth quarter of 2023, when global smartphone shipments increased by 8.5% compared to the same period of the previous year. trend until 2024.