iPhone continued to lead the global premium smartphone market in 2023،
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Global share of high-end smartphone market in 2023 compared to 2022
Overall global smartphone shipments are expected to decline 5% by 2023, reaching the lowest total in nearly a decade. High-end phone shipments are expected to account for 25% of last year's global unit sales and 60% of revenue. The ultra-premium segment, made up of phones costing more than $1,000, accounted for a third of all high-end phone sales last year.
Sales of high-end phones have seen strong growth over the years. In 2016, these phones accounted for 6% of total global sales and are expected to reach 24% in 2023. Varun Mishra, principal analyst at Counterpoint, said: “There has been a shift in consumer buying habits in the handset market. smartphones. Given the importance of a smartphone, consumers are willing to spend more to get a high-quality device that they can use for longer. »
The share of high-end smartphones in overall sales has increased significantly over the years
However, not all sales of high-end smartphones are made because higher-quality devices last longer. Some people buy high-end phones to be seen with a status symbol brand. Mishra of Counterpoint says, “Owning the latest and greatest flagships has also become a status symbol for many consumers, especially in emerging markets where they are moving straight from the mid- to high-end price bracket. range. Additionally, these devices are becoming more and more affordable. due to promotional seasons and financing options.