Meta starts testing more than a dozen AI experiences across its social apps

Meta announced this week that it has strengthened security by adding end-to-end encryption by default to Messenger and rolling out many other new features. In addition to this, the social giant revealed over 20 generative AI experiences currently being tested across Facebook, Instagram, Messenger and WhatsApp. These AI experiments will touch various aspects of these social applications, including search, discovery, ads, business messaging and more. In the coming weeks, some users should start seeing these new AI-related features before they are made available to everyone.

One of the new generative AI experiences coming to Meta's Messenger and Instagram is called reimagine. Meta AI will generate and share an initial image requested by a user, then their friends can tap and hold the photo on the image to edit it with a text prompt and Meta AI will generate a completely new image.

Additionally, Meta announced that it will be rolling out Reels in Meta AI chats. The new feature will help users with recommendations in the form of Reels. Let's say you want to go to a certain place. Meta AI will recommend the best places to visit and share Reels of the best sites so you don't miss any important attractions.

Meta is also testing new ways to create and share AI-generated images on Facebook, such as using Meta AI to convert images from landscape to portrait orientation to make them easier to share in Stories .

Additionally, the company is testing the use of Meta AI to find relevant information in groups, which will prevent users from missing conversations, as well as to suggest topics for further discussions.

In addition to this, Meta AI is used in the market to help users learn more about the products they want to purchase. Meta hopes its AI experiments will improve its search capabilities for friends, pages, groups and Marketplace listings.

Starting today, Meta is expanding access to Meta AI's text-to-image functionality outside of chats, making it available in the United States starting from imagine.meta.com.

Finally, Meta announced that it will be rolling out an invisible watermark in the coming weeks. The invisible watermark will be applied with a deep learning model and will be imperceptible to the human eye. Meta also states that the watermark will resist common image manipulations such as cropping, color changing, screenshots, etc.