Evernote testing new limits on free users hoping they will pony up for a paid account،
The elephant app icon Evernote has been around for a long time, and the company that bought Evernote a little over a year ago, Bending Spoons, is testing a plan it hopes will attract more paying subscribers to the application from the current list of free applications. users.
TechCrunch said the company told him it was running a test limiting the number of free notes users can create, but the plan hasn’t yet been finalized.
For those unfamiliar with Evernote, it is a note-taking and task management
app. Notes are stored in virtual notebooks. One problem is that small lists can be created for free on
Google Keep and, although the latter uses the 15 GB of free storage you get from Google, notes on Keep are relatively smaller, meaning you can use Keep for a long time before having to pay for an upgrade to your subscription.
The aforementioned test of Evernote was discovered by a subscriber who received a pop-up note stating that Evernote was limiting him to one notebook and 50 notes unless he upgraded from its free service tier to a paid tier at price of $77.99 for one year which includes a 40% discount on the regular price of $129.99.
Some Evernote users on the free tier received this pop-up message
However, none of this was
mentioned on the Evernote website where it showed that free subscribers get 60MB of monthly downloads with a maximum download size of 25MB. The website also showcases the currently discounted Personal plan ($10.83 per month) and Professional service tier ( $14.17 per month) allowing subscribers to create larger notes and downloads and sync them to unlimited devices.
As for why the website doesn’t mention the limit for free accounts to 1 notebook and 50 notes, Evernote says it’s because the change hasn’t been made official yet. The test using these limitations on free accounts was distributed to less than 1% of its free users to see if they would take the bait and venture out for a paid account.
Evernote said the free account being tested would not prevent users from editing, managing, deleting, exporting or viewing their existing notes, even if that exceeds the new limit. This will prevent these users from creating new notes unless they sign up for a paid account. The big question is whether free users will take the plunge and become paid subscribers.