Apple repeats itself with its new ad for the iPhone 15 Pro series

Hot on the heels of its announcement that an iPhone 15 Pro Max was used to record the entire Scary Fast Mac event on October 30, Apple has released a new ad for the iPhone 15 Pro models titled “On with the Show.” The 60-second commercial (which could be changed to 30 seconds in some slots) begins with the aftermath of a staged car crash for a film as a woman comforts an alien. We hear the director shout “Cut” and some of the people involved in making a movie take turns singing “There’s No Business Like Show Business.”

The song was written by Irving Berlin in 1946 and first sung by Ethel Merman in the film “Annie Get Your Gun.” In Apple’s ad, we see the makeup artist, the lighting designer, a gofer walking on set, a photographer using an iPhone 15 Pro Max to film a scene, some actors, the person holding the clapboard and more. others singing. the song. As the song ends with its refrain “Let’s keep the show on”, we see the meaningful and cool image of the three iPhone 15 Pro Max lenses recording an explosion.

The tagline rhymes with “Let’s keep the show going” as it reads: “There’s no camera like Pro.” Apple has used footage of the iPhone Pro models to film a movie quite often and in fact, it did so in September when it revealed the 15 Pro and 15 Pro Max. in the video titled “iPhone 15 Pro Overview.” This video starts by showing one of the Pro phones being used to record a movie scene. During the video, Apple claims that the phones’ cameras “can literally shoot a blockbuster movie.