YouTube TV grew 48% in a year and is Google’s fastest-booming product

In the 1960s, people were wrong when they predicted that in the new millennium we would have flying cars. Instead, today we’re talking about television and its return.

There is a report shared by Insider which reveals intriguing statistics and crowns YouTube TV as Google’s fastest-growing product over the past year (via 9to5Google). According to the figures, YouTube TV grew by 48% between October 2022 and October 2023.

The statistics come from an internal Google system called “Magic Eye” which is used to track the growth of the company’s products and compare them with those of its competitors. A 48% growth is even more notable when you take into account that YouTube TV is a paid subscription.

There is also the engagement

Growing new subscribers isn’t the only thing YouTube TV excels at. The report also reveals that YouTube TV has “the highest engagement rate of any Google product as well as the highest retention rate”: “…52% of YouTube TV users were frequent, while only 8% YouTube TV accounts were expired.

The subscription streaming service allows users to watch live and on-demand TV from major broadcast and popular cable networks, with the Base plan offering over 100 TV channels.

Google’s partnership with the NFL and the announcement that most Sunday Ticket games would be streamed on YouTube appears to be paying off for the search engine giant. The Wall Street Journal reported that Google paid about $2 billion a year for the package, available as an add-on to YouTube TV subscribers.

YouTube, as a whole, continues to be a revenue rocket for Google. The unit reported $7.95 billion in ad revenue last quarter, an increase of 12.5% ​​year over year.