Deezer rebrands itself, completely redesigns mobile app

Deezer may not be among the most popular music streaming services in the United States, but the company is trying to convince as many customers as possible that its offering is at least worth a try.

To increase the hype around its service, Deezer launched today a new brand identity and an enriched musical experience in its application. Unfortunately, the company hasn’t shared too many details about the new mobile app design.

On the other hand, Deezer’s new purple heart logo can be seen in the photo above. The only information on the app is that it features “an enhanced user experience and design… to inspire and enable music fans to “live the music” through personalized experiences.”

“Refreshing our visual identity gives us the opportunity to tell our story in a more emotional way, connecting with music fans, artists and strategic partners through visual cues that let people know that with Deezer, they can fully experience music. This is a necessary step in our evolution as a brand and as a company, ushering in a new era and allowing everyone to be and belong through music.“, said Maria Garrido, marketing director of Deezer.

The new Deezer mobile application

Based on this announcement, it appears that Deezer is now focusing on “creating personalized experiences,” something its competitors have been doing for some time now.

Deezer has raised its prices twice this year in some European countries, but in the United States the plans have remained unchanged. Currently, customers in the United States can get Deezer Premium for $10.99 per month, while the Family plan is available for $17.99 per month.