As Instagram hits 1 million paid subscriptions, Meta rolls out more ways for creators to make money،
Being a content creator on social networks is a new profession, with Statistics showing that around 200 million people consider themselves creators. A large portion of them prefer Instagram as a platform to share content and earn money. Instagram’s monetization program, Instagram Subscriptions, allows creators to earn money by sharing exclusive content with their followers. recent blog post, Meta revealed that since expanding access to more creators earlier this year, there are now over 1 million active subscriptions through Instagram Follows. Most recently, subscriptions were introduced for creators in an additional 35 countries.
However, 1 million isn’t such a huge number, considering Instagram has over 1.2 billion users, which is likely why Meta is introducing new ways for creators to attract followers and earn more money.
The tech giant is currently testing an exclusive holiday bonus on Instagram, available by invitation only to creators in the United States, South Korea and Japan. This holiday bonus goal is to reward creators who showcase their creativity through Reels and Photos.
Image credit – Meta
A select group of creators will receive invitations to test this new bonus until the end of the year. Those who receive an invitation can activate the holiday bonus to initiate monetization. Creator winnings will be determined based on the number of reel plays and photo views during the bonus period.
To help creators further expand their subscriber communities, Meta has introduced new promotional tools, such as the Subscribe button when subscribers see content in the feed. To prove that subscriptions work, the company gives the example of creator Kimberley Haberly, who says her subscription generates around 31,000 AUD per month, thanks to her over 3,000 subscribers (not too bad, in my opinion).
Image credit – Meta
Right now, Meta is giving creators a break by waiving subscription fees for Instagram and Facebook, and promising to send creators a heads-up with six months’ notice before making any changes to this approach.
Subscriptions aren’t just an Instagram thing; you can also find them on Facebook. Meta is on a roll, expanding access to millions more creators in the coming months. It adds more ways for subscribers to subscribe, like through Reels and Stories on Facebook. Additionally, creators can now offer their fans free 30-day subscription trials.
The company is also rolling out more pricing controls so creators can change the price of their subscriptions over time. It also makes it easier for creators to participate in ads by displaying additional information about ad eligibility when creating Instagram Stories.
On the other hand, if you’re tired of the barrage of ads on your Instagram and Facebook feeds and you reside in the EU, the good news is that Meta recently introduced ad-free subscription plans.
