Netflix has made its way into the homes of over 238 million people around the world, and yet it seems like that’s not enough for one of the biggest streaming platforms. He wants to build his own Netflix houses.
According to Bloomberg, the platform is preparing to create its own physical spaces or Netflix Houses. Josh Simon, Netflix’s vice president of consumer products, revealed the plan. These destinations won’t just be about binge-watching; they are considered hubs where fans can fully immerse themselves in the realm of their beloved shows.
Picture this: Buying show-themed clothing, snacking on themed foods, and maybe even attempting a Squid Game-style obstacle course. Netflix House, as they will be dubbed, aims to blend retail, dining and live experiences. The first two are expected to appear in the United States by 2025, with global expansion on the horizon.
The move marks Netflix’s foray into permanent physical locations, signaling a significant investment in promoting its content and nurturing fan communities.
Josh Simon, in an interview, shared: “We saw how much fans love immersing themselves in the world of our films and TV shows, and we thought a lot about how we could take that to the next level..”
Expect rotating installations at Netflix House, featuring ticketed shows inspired by popular series and restaurants serving food from unscripted shows. From casual bites like burgers and fries to more upscale dining, desserts and spirits, apparently they’re gearing up to cover it all.
While permanent Netflix House locations are still looking for locations, the company has dabbled in temporary stores, like those featuring Stranger Things merchandise in cities like Las Vegas and Chicago.
On another front, Netflix has gotten into the game, bringing games to TV with a new mobile app for game controllers. Rumor has it that higher subscription prices are on the horizon. Don’t worry, though, it might come with additional features. If not, well, at least we’ll have some Netflix-themed hangouts to soften the blow.
