Samsung believes the Galaxy S24 series will be a massive success: 10% increase in shipments

Artificial intelligence gained momentum in many markets in 2023, and it seems increasingly likely that 2024 will be the year that phone makers use AI as the main selling point for their new flagship lines .

Samsung recently announced plans to introduce new AI experiences in the coming year, and it seems the company has high hopes that the effort will boost sales of the new Galaxy S24 series and Galaxy Z Fold/Flip 6. At least that’s the new lens. shipping volume of 35 million Galaxy S24S24 Plus and Galaxy S24 Ultra imply.

This is certainly an ambitious goal, since around 31 million units of the S23 series have been sold so far and we are at the end of this generation’s cycle. If Samsung managed to attract enough attention with its new AI-based flagships and achieve its new goal, then it would have achieved a 10% increase in shipments.

According to the people of The Korean daily, Samsung is banking heavily on the S24 series to increase sales of high-end Galaxy phones. As it stands, more than 75 percent of the company’s phones are lower-cost models, bringing the average sale price of a Samsung Galaxy to just $295. In contrast, the average selling price of an iPhone is $988.

THE Galaxy S24 series the planned launch is very close – scheduled for January 2024 – but we’ve only just learned of Samsung’s plans to use on-device AI as a main selling point. So far, exactly how AI will be used on the new Galaxy flagships is rather vague, but the most logical places are in the voice assistant, messages, photos and other such aspects .

Given Samsung’s lack of expertise in this area, there are rumors that the company could end up integrating an already-developed AI service, like Google Bard or Windows-owned ChatGPT.