Apple retires its cheapest music tier plan

Apple recently removed its cheapest music plan, also known as Apple Music Voice. While there is no mention of an exact retirement date, Apple has confirmed that it will begin notifying subscribers of the change.

In a statement on the service support page, Apple notes that it will end the Apple Music Voice package in November. No further details on the reasons for these decisions have been revealed, but it is likely that low price is the “culprit”.

At a time when all streaming services are raising their prices, Apple can’t stay behind, but instead of raising the price of its cheapest plan, it’s instead forcing subscribers to migrate to more expensive plans.

Starting this month, Apple will turn off auto-renewal for existing Voice subscribers. The Cupertino-based company says subscribers have until their final billing cycle to decide whether they want to continue using Apple Music by signing up for a more expensive plan, or whether they want to move to another music streaming service .

Customers who have already started their free trial of the Voice plan will be allowed to continue their plan for the duration of their first billing cycle, meaning they can get the service for just $5 per month.

Currently, Apple offers three choices for those who want to subscribe to its music streaming service: Individual ($11 per month), Family ($17 per month), and Student ($6 per month).

For those who can afford it, Apple One seems like a good deal since it bundles many of the company’s services like Apple TV+, Apple Arcade, Apple Music, and iCloud for just $20 a month.