Slides from a 2013 internal Apple document show how it perceived Google's privacy stance at the time

Slides from a 2013 internal Apple document show how it perceived Google’s privacy stance at the time،

Slides from a confidential Apple document released in 2013 have surfaced during the US v. Google antitrust trial, including one that says: “Android is a huge tracking device.” Another slide from the same document shows the difference in how Apple and Google approach privacy. All slides are considered test pieces and have been redacted for the public to take a look at.

The slide comparing Apple and Google’s privacy policies states that Apple:

Combines data across services only when it provides a better customer experience.
Supports separate accounts for iCloud, App Store, iTunes Store.
Siri, Maps and iAd do not use Apple ID.

On the Google side of the slide, it states that the company:

Combines data across services.
No separate account support.
A single connection connects voice search, maps, announcements, Google+, apps, messaging and calendar.
Purchasing or updating an app requires a system-wide login.
The only reasonable use case is full authentication.

Other slides compare how Apple and Google handle personal data. In the “Siri and Voice Search” category, Apple states:

User data related only to the use of Siri.
Data persistence is under user control.
Identification data never transferred to third parties.

The Google side of the slide says:

Voice search is linked to the Google account.
On Samsung phones, once S Voice is used, subsequent voice search data is sent to Vlingo (backend for S Voice) and cannot be turned off.
Transcriptions, contacts, location, etc.

Yes, the slides are dated, as you can see from the inclusion of services no longer available from us, such as the iAd advertising platform and the S Voice virtual digital assistant. Apple launched a privacy-based ad campaign in 2019 and kicked it off by placing a huge ad on the side of a Las Vegas building, directly across from the Las Vegas Convention Center which at the time hosted Consumer Electronics Show 2019.

Mocking the famous saying that “what happens in Vegas stays in Vegas,” the giant sign read: “What happens on your iPhone stays on your iPhone.” While Steve Jobs had already passed away two years prior, his comments on privacy at the 2010 All Things Digital conference were included in the slides. Jobs said, “We take privacy extremely seriously…A lot of people in the Valley think we’re really old-fashioned about it.”

Apple's famous Las Vegas privacy sign displayed in front of the Consumer Electronics Show in 2019 - Slides from an internal Apple document from 2013 show how the company viewed Google's stance on privacy at era.

Apple’s famous privacy sign in Las Vegas, installed in front of the Consumer Electronics Show in 2019

Eric Schmidt, who was CEO of Google in 2010, said this at the Washington Ideas Forum that same year: “Google’s policy is to reach the scary line but not cross it. scary line. At least for now, until technology improves.

If the judge finds that Google violated antitrust laws, he could order that the company be divided into several smaller companies.