Netflix wants to fuel your binge-watching behavior by showing you less ads on the ad-supported plan،
Netflix is making its ad-supported plan even more attractive to subscribers by reducing the number of ads you’ll see if you binge watch. Starting in the first quarter of 2024, after watching three consecutive episodes of a TV show, the fourth episode will be ad-free.
Plans for the ad-supported plan
Netflix spokesperson Nikki Merkouris announced today that by the end of this week, the company will make good on its promise to also allow subscribers to download content for offline viewing. The move will make Netflix the only streaming service with an ad-supported tier allowing content downloads.
Our goal is not just to offer the same products and tools that the industry expects – although we have made a lot of progress in this area over the past year. It’s about building something bigger and better than what exists today… We want to shape the future of advertising on Netflix and help marketers tap into the incredible fandom generated by our shows and our must-see films.
Starting in early 2024, advertisers will have the option to allow ad-supported tier viewers to watch fewer ads. This will materialize in a new ad format that will skip ads after watching three consecutive episodes, making the fourth less disruptive to watch. It’s a great way to enjoy your favorite shows without having to watch too many commercials.
