Apple used the iPhone 15 Pro Max to shoot the entirety of its ‘Scary Fast’ Mac event،
Apple just announced its latest MacBook Pros and a new iMac at its “Scary Fast” event, showcasing the tech giant’s latest silicon, the M3. As we are accustomed to by now, the pre-recorded presentation was masterfully filmed and cinematic from start to finish, but it was at the end that we discovered that this one might just be even more impressive than the previous ones. If you watched throughout the presentation, you may have noticed some text that appeared after Tim Cook concluded his speech, saying “This event was filmed on iPhone and edited on Mac.” Now, Apple has always been very proud of its phone cameras, especially when it comes to shooting video, and it has shown off the recording capabilities of iPhones on numerous occasions via famous directors and music artists , but the company has never (until now) placed it that way. a lot of confidence in his phones to film an entire Apple event entirely on an iPhone. Of course, by “shot on iPhone” it’s clear that the iPhone 15 Rro Max was the model used to film this, and in fact there’s a little text saying simply that: “All presenters, locations and footage from drones. »
The camera features Apple is promoting
The iPhone 15 Pro and iPhone 15 Pro Max came with improved cameras and the new A17 Pro chipset, both capable of shooting in ProRes Log format at 60 frames per second. They also have a USB 3 Type C port, which allows very fast transfer speeds of up to 10 Gb/s and, therefore, the possibility of streaming ProRes 4K 60FPS files filmed in the Log color profile directly on an external screen.
If you are unfamiliar with Log, it is a color format supplied with professional cameras that allows much greater flexibility when correcting the image in post-production, including the process of color correction. What’s more, the iPhone 15 Pro and 15 Pro Max are the only phones so far to support the Academy color encoding system, which is an industry standard in color correction.
