Apple’s “Scary Fast” Event Filmed Entirely with iPhone 15 Pro Max،
Apple’s recent “Scary Fast” event took an unexpected turn when the entire pre-recorded presentation, from start to finish, was filmed using the company’s most premium model, the iPhone 15 Pro Max. While Apple has long marketed the iPhone’s camera as capable of producing “Hollywood-quality” content, this event marked the first time the tech giant relied solely on the device to capture an event in its entirety.
At the end of the event, following Apple CEO Tim Cook’s gratitude to everyone involved, a message appeared on the screen bearing the company logo: “This event was filmed on iPhone and edited on Mac. It also included a disclaimer stating: “All presenters, locations and drone footage filmed on iPhone 15 Pro Max.
For those unfamiliar with the concept, iPhones have traditionally been used in the film industry. Notable examples include Sean Baker’s “Tangerine,” filmed on an iPhone 5s, and Steven Soderbergh’s psychological thriller “Unsane,” shot entirely on an iPhone 7 Plus.
The importance of this event is linked to Apple’s recent launch of the iPhone 15 Pro Max (review), which is part of its latest range of smartphones. This device offers substantial video enhancements, including the ability to record in ProRes Log at 60 frames per second, support for the Academy color encoding system, and a 5x optical zoom advantage.
Apple CEO Tim Cook has been a vocal advocate of the iPhone 15 Pro Max’s advanced camera capabilities, previously sharing stunning photographs taken with the device by renowned photographers Stephen Wilkes and Reuben Wu These images drew praise from Elon Musk, CEO of Tesla and SpaceX, who praised the “incredible” beauty of the iPhone photos and videos.
This unexpected use of the iPhone 15 Pro Max for the entire “Scary Fast” event highlights Apple’s confidence in the device’s camera and video recording capabilities, highlighting its potential in creating professional content and its integration into the broader company ecosystem.
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