Microsoft CEO Satya Nadella regrets not trying to make Windows Phone work, according to an interview by
Business Insider.
When asked to name a mistake or bad decision he had made in the past, Nadella said leaving the mobile business was one of the hardest decisions he had made. He believes the company could have succeeded if it had tried harder.
The decision that many people talk about – and one of the hardest decisions I made when I became CEO – was our exit from what I would call mobile as defined at the time. . In retrospect, I think we could have made this work, perhaps by reinventing the computing category between PCs, tablets and phones. » -Satya Nadella
Although Windows Phone has many ardent fans, it simply couldn’t attract as many users as iOS and Android. Microsoft has set itself the ambitious goal of beating iOS and Android – a Herculean task – but hasn’t made much effort to bring popular apps onto the platform.
Ultimately, it was a loss not only for Microsoft but also for mobile users around the world, deprived of a third player who was truly excellent at his craft.
However, we don’t know if Microsoft has learned from its mistakes. The Surface Duo, the company’s dual-screen Android-based foldable phone, is looking more and more like a failed project. Although it didn’t have a foldable screen like the best foldable phones, the Duo had a certain charm and support from tech enthusiasts.
Outdated specs, bugs, and terrible software support have, anecdotally, made even some of Microsoft’s most die-hard fans bitter toward the company. Support for the OG Surface Duo ended recently and as with the Surface Duo 2, it seems its owners are last on the priority scale when it comes to new features.
It seems Microsoft never runs out of brilliant ideas, it’s not only very good at sticking to them and prone to losing the plot. The company’s next phone might not be a true successor to the Duo 2 as it might not be a dual-screen device. This makes sense, but what doesn’t make sense is that the company allegedly canceled the Duo 3 at the last moment after finalizing its
design and specifications. The rumor
foldable phone It’s unlikely to arrive anytime soon, which means that when the time comes for Duo 2 users to upgrade, they may have to opt for an
iPhone or Android phone.
