‘The King & The Viking’: Haaland, LeBron star in Beats ad

As if it were necessary to prove that Erling Haaland continues his meteoric rise to the top of the world’s sports stars, the Manchester City striker joins forces with LeBron James to become an ambassador for Beats by Dre headphones.

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The Norwegian international appears alongside the Los Angeles Lakers superstar in a new promotional campaign called “The King and the Viking,” in which the two men connect with their families the day before a big game.

In the promo, Haaland receives a heartfelt message from her father and agent, former footballer Alfie. Meanwhile, the man known as “King James” receives a pre-match pep talk from his wife, Savannah.

As James sullenly struts around his hotel room, Savannah calls to give him some moving motivation, asking the NBA’s all-time leading scorer to defy his critics and keep his promises on the court once once more before the couple’s three children, Bronny, Bryce and Zhuri, joined her for a game. brief appearance.

Alfie then does the same, urging Erling to score a huge number of goals, complete hat-tricks galore and even put his boyhood club Bryne FK on the map – all while showing snippets of archive footage to show how Haaland developed his ruthless eye for goal at an early age.

Indeed, Haaland can be seen ripping the ball into the back of the net in the usual fashion while playing for Bryne’s youth team, long before he made his senior debut for the Norwegian second division club at age 15 years old.

Since then, he has barely stopped scoring; his 52 club goals for City last season propelled the club to a treble of the Premier League, FA Cup and Champions League.

It’s been a long, goal-filled road since then, but despite it all, finding himself sharing the headliner with rightful NBA royalty at the age of 23 is a mark of the company that the prolific leader of City now keep.