At its current sales pace, Samsung will have to double foldable sales in 2024 to meet its target،
Samsung has set a goal and hopes to sell 20 million units of its Galaxy Z foldable devices in 2024. That would represent a 33% gain from the 15 million Galaxy Z foldable devices Samsung hopes to sell this year. What makes this a very difficult goal is that competition in the foldable space has increased sharply, even in the US where the
Google Pixel Fold and the just-introduced OnePlus Open are battling it out with the Galaxy Z Fold 5 for supremacy in folding book style. category.
In China and certain European and Asian markets, the
Galaxy Z fold 5 has to compete with phones like the Honor Magic V2,
Oppo Find N3, Xiaomi Mix Fold 2, Huawei Mate X5, and more. And these are just book style templates. The Galaxy Z Flip 5 is battling it out in the US with Motorola’s two Razr models and overseas there’s the Oppo Find N3 Flip,
Vivo X Flip, Huawei P50 Pocket and others.
At the current rate, Samsung can expect to sell a combined 10 million units of the Galaxy Z Fold 5 and Galaxy Z Flip 5 this year.
And despite the competition, Samsung has quite a task ahead. The 20 million foldable units it hopes to sell next year make up the total number of foldable units expected to be sold this year. As we told you yesterday, Samsung hopes to improve sales by making the Galaxy Z Fold 6 thinner. THE Galaxy Z Flip 5 is 13.4mm when closed compared to the measurements of 12.1mm and 11.7mm for the Pixel folding And OnePlus Open respectively.
This year, the big competitive battle was over the size of the external “cover screen”. Samsung, heavily criticized for the small screen cover that adorned its Flip foldables, increased the screen size to 3.4 inches, which was only surpassed by the Quick View feature of the
Motorola Razr+, which includes a 3.5-inch external display that covers the entire rear panel.
Not all external displays offer the same capabilities, and right now the Razr+ allows users to do virtually everything they can do on the external display on the internal display.
At this point, it looks like Samsung will be able to achieve sales of 10 million Galaxy Z units this year, which is 33% short of its goal. If this is the case, the South Korean manufacturer will have to lower its foldable sales target for next year or face the daunting task of having to double its sales to reach the current target of 20 million units in 2024.
