Apple has a big problem in China, and it’s only getting worse،
Apple had a spectacular 2023 in terms of global smartphone shipments, outpacing Samsung (and everyone else) for an entire year for the first time, but while it may seem a little early to jump to conclusions, 2024 s is shaping up to be a much worse year. for iPhone sales.
We're talking a massive 33% drop, from 3.6 million units in February 2023 to just 2.4 million last month, after a shocking 39% drop from as many as 9 million shipments to China in January 2023 at a meager 5.5 million units over the past month. the first 31 days of 2024.
On the other hand, the entire Chinese smartphone market currently appears to be struggling, losing “nearly a third” of its sales from February 2023 to February 2024. Overall growth is still forecast for “the course of the year.” year “. , although Apple is unlikely to follow this trend, with iPhone shipments expected to “continue to deteriorate.
For what it's worth, the Cupertino-based tech giant remains China's only “major foreign player”, which might not provide much consolation if iPhones become less popular than branded rivals Huawei, Honor, Oppo, Vivo and Xiaomi in the region.