TikTok launches new Creator Rewards Program

TikTok confirmed earlier this month that its creativity program would leave beta with some improvements and a new name. Today, the change was made official with the introduction of the new Creator Rewards program, which replaces the beta program.

The new Creator Rewards program will continue to reward high-quality, original content (longer than one minute) using an optimized reward formula that takes into consideration four major aspects: originality, reading time, search value and audience engagement.

Tic Tac said that the new formula will also automatically reward creators for the advertising value of their account determined by the viewing time of their community's advertisements.

Alongside the new Creator Rewards program, TikTok also released some dashboard improvements to provide creators with updated analytics and data, as well as increased customization for deeper analysis of their content performance, estimated rewards , qualified views and program eligibility.

The updated Creator Rewards dashboard includes dedicated pages for each video, which will include information on RPM and qualified video views. Additionally, TikTok announced that creators will have access to their latest payments to get reliable records of their previous and future earnings.

Of course, not everyone will be able to benefit from the rewards offered by this program. To be eligible for the Creator Rewards program, creators must be at least 18 years old, have at least 10,000 subscribers with a minimum of 100,000 views in the last 30 days, and have a personal account in good standing on which the program is available.