Apple in talks to license Google’s Gemini AI to improve Siri, add new iOS features،
The upcoming iOS 18 update is expected to be one of the biggest, if not the biggest, in iOS history. This is due in part to the myriad of AI features that Apple will add to the operating system, including possible improvements to the Siri digital assistant. Although the date has not yet been announced, many iPhone users are looking forward to next June's WWDC 2024 developer conference to see what changes Apple is planning for its digital assistant.
When Siri first appeared in 2011 with the introduction of the iPhone 4s, it appeared that Apple was on the verge of something big. But ultimately, Siri's capabilities and performance were surpassed by Google Assistant and Amazon's Alexa, and a shot at AI could be the cure for what ails the old girl. According to Bloomberg, Apple is in talks with Google to license the latter's Gemini AI. Discussions between the two tech giants have reached the negotiation stage.
The arrow points to the Gemini tab in the Google app for iOS
In addition to improving Siri, Apple hopes to use Gemini to add new AI-based features to iOS 18. Apple and Google have already reached a deal to make Google the default search engine on Safari, a deal that would net Apple nearly $20 billion a year. Since this deal is under investigation by the DOJ, any deal involving Apple and Google, including one that would allow Apple to use Gemini, would likely have to be cleared by the Department of Justice or another law enforcement agency. regulation in the United States.
On Android, users can install the Gemini app (found in the Play Store) and agree that Gemini replaces the Google Assistant, although some features, such as reminders, media controls, and routines, do not work with Gemini. If you chose to replace Google Assistant with Gemini and want to go back, go to the Gemini app, tap the profile icon, go to settings, tap “Google Digital Assistants” at the bottom and select Google Assistant. On iOS, Gemini is accessible from the Gemini tap at the top center of the Google app, just below the digital assistant.
If Apple and Google reach an agreement on the Gemini license, we should see a greatly improved Siri, which is what all iPhone users have been hoping for.
