Apple chooses Samsung as the sole display driver supplier for OLED iPad Pros

Apple chooses Samsung as the sole display driver supplier for OLED iPad Pros،

Samsung is expected to be the exclusive display driver (DDI) chip supplier for the upcoming iPad Pros.
This is a departure from Apple's usual practice of having at least two suppliers per component.
This decision is likely due to Samsung's superior DDI technology.

In the coming weeks, Apple is set to unveil new iPad Pro models, including an 11-inch and a 12.9-inch. One of the most anticipated features of these next iPad Pros is the switch from an LCD screen to an OLED screen. Both tablets are rumored to feature OLED displays, with Samsung Display and LG Display providing panels for the models. We now have additional details on the subject. According to the Korean media ET News (via SamMobile), Samsung Display will exclusively supply the display driver integrated circuit (DDI) for all new iPad Pro models, which is unusual because Apple typically works with two suppliers for each component. The post suggests that Apple will use Samsung's DDIs even for models with OLED display panels from LG Display.

The DDI is a specific type of integrated circuit that controls the OLED panel. It's essentially the translator between the phone's processor and the OLED display, telling the screen how to display colors, brightness, and refresh rates.

Typically, Apple obtains components for a product from various suppliers in order to maintain a stable supply and negotiate prices. However, in this case, the company deviates from its usual policy because Samsung's DDIs would be higher than those of other companies.

While Apple has previously used OLED in iPhones and Apple Watches, OLED displays are a new addition to the iPad lineup. Compared to LED or mini-LED, OLED offers deeper blacks and richer colors. In addition to OLED screens, the iPad Pro should benefit from a new design, the latest M3 chipset, an improved camera setup, and MagSafe wireless charging.

As previously mentioned, Apple is expected to unveil the next-generation iPad Pro lineup in the coming weeks. Additionally, the company is expected to introduce two new iPad Air models and a redesigned Magic Keyboard. Keep an eye out for further updates.