How perfect is it that a mobile game focused on big money generated a whopping $2 billion in revenue over 10 months? And it only took this game three months after hitting the $1 billion mark to earn its second $1 billion gross. The game? Monopoly GO! And thanks to Monopoly GO!, Savvy Games' purchase of game developer Scopely for $4.9 billion proved timely.
The popularity of Monopoly GO! has yet to decline with over 150 million installs. In a blog post, Javier Ferreira, co-CEO of Scopely, said: “It's incredible to think that this time last year we were preparing for the global launch of Monopoly Go after a seven-year journey to develop the game. Last month, we celebrated another major milestone in the Monopoly adventure by officially surpassing $2 billion in lifetime revenue.
Unlike the static Monopoly board game, Monopoly GO! always adds new characters and adventures as players interact with friends, family members, and other self-made tycoons. Much of the board game has been retained, including rolling dice, collecting properties, building hotels, reading Chance cards, and winning money from Monopoly. As
Scopely writes (via
BusinessBeat), “Escape, enjoy, dream, plan and stay in touch with this new, reimagined version of MONOPOLY! Let everyone's favorite zillionaire, Mr. MONOPOLY, be your guide as you explore new city-themed boards world-famous, fantastical lands, and imaginative locations.
The gameplay is fast and entertaining and if you've never played before, you'll be hooked before your first turn of the board. Although the game is free to play, some in-app items can be purchased for real dough. And given its status as a freemium app, the $2 billion in revenue Scopely collected is even more impressive. It's the kind of game you'll want to play whenever you have a few minutes, or even a few hours, to spare.
If you want to try an
exciting and fast-paced version of the game we all know and love, give Monopoly GO! a chance (no pun intended). The app can be downloaded for iOS devices from the App Store. Simply
click on this link. Android users can install the game from the Google Play Store by
by clicking on this link.
