YouTube reveals new design for its TV app،
YouTube just announcement a new design for its TV application which will be deployed to all users over the coming weeks. The new design is meant to bring the familiar features and interactivity of YouTube to the living room while maintaining the same experience that fans of the service know and love.
The main change is the reduced size of the video player, intended to simplify interactions. In addition to visual changes, the new design will include a wide range of new experiences such as shopping and viewing live scores, as well as improvements to existing features such as access to descriptions and video comments.
Before deciding what to actually change and what to keep in the new design, YouTube leveraged user feedback provided by longtime users, and here's what the service learned:
- The new design works for features that require as much or more attention as the video itself (e.g. comments, description, live chat), but hiding the video would detract from the viewing experience.
- We must continue to prioritize simplicity over introducing additional lightweight controls.
- A one-size-fits-all solution may not be the best approach, as features like live chat and video description benefit from different levels of immersion.
The final result “keeps video front and center, but adds the ability to access the features that make YouTube unique, all without interrupting the viewing experience.. » Ultimately, the new experience focuses on being able to read the comments and description of the video while having the video player in front of your eyes. It's an interesting concept that will allow YouTube TV subscribers to explore views without disrupting what they're watching.
