X (Twitter) doubles down on video strategy and declares itself a video first platform،
Following its declaration in a blog post last month, X (formerly Twitter) is once again asserting its status as the leading video platform. As proof, Linda Yaccarino, CEO of X, shared interesting statistics yesterday on the platform's growth in the video sharing field.
Four out of five out of X user sessions include video consumption, according to statistics initially provided by the official @XData account. Additionally, the account states that the average annual growth rate of video views on X is 35% and the average time spent on video has increased by 17%. These are numbers that the company considers very promising, declaring that “the future of video on X is bright!”
X's transition to a video-focused platform has significantly transformed the social media environment. X was once known for its short text updates, but it now prioritizes video content in a variety of formats. The platform's focus on immersive, short-form videos matches the efforts of competitors such as TikTok, which are adapting to changing audience preferences. This transition is also driving the growth of long-form videos on the platform, as X strives to compete with established platforms such as YouTube.
As a result of this shift, many content creators on X are now focusing their efforts on video. X's algorithmic prioritization of video content promotes this pattern, influencing how information is consumed on the site. Additionally, the recent addition of video-focused features has opened up additional revenue opportunities, attracting creators eager to capitalize on this opportunity.
Even though the move toward video content has shown promise in terms of increasing engagement and revenue, X still has a long way to go in maintaining a healthy and trustworthy platform for creators and the users. Implementing robust moderation tools and fact-checking mechanisms could become crucial to ensuring the long-term success of this new direction.
