TikTok’s Creativity Program is leaving beta with some improvements, new name

At its largest creator summit in the United States, “For Creators: Future Formats Summit,” TikTok made some interesting announcements regarding creators and the many ways they can monetize their content.

For example, the social giant revealed that it will upgrade the creator portal to the Creator Academy. The change aims to provide all creators with regularly updated resources, courses, articles, videos, and information.

Currently, the Creator Academy is in testing, but the support tool will be available in the coming weeks in seven different languages, with more to come, accessible in-app through the Creator Tools.

Another big change on TikTok concerns the creativity program. The feature launched in beta last year to help creators boost their creativity, generate higher earning potential, and unlock more opportunities.

This week, TikTok announced that in the coming weeks, the creativity program will leave beta with some improvements and a new name, Creator Rewards Program.

According to TikTok, the creativity program has been a success, as total creator earnings have increased by more than 250% in the last 6 months and the number of creators earning $50,000 each month has almost doubled.

The upcoming Creator Rewards program will continue to reward original one-minute content with an optimized rewards formula focused on four key areas: originality, play time, search value and engagement public.

Finally, TikTok announced plans to expand the LIVE subscription to make it available to non-LIVE creators on the social app. The feature will now be known as Subscription and will initially be available to creators by invitation only. Eligible creators will be able to sign up for this feature in the coming weeks.