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Barca, Man United among top-earning clubs from 2023 kit sales

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Barca, Man United among top-earning clubs from 2023 kit sales

Barca, Man United among top-earning clubs from 2023 kit sales،

  • Chris Wright, Toe Poke writerMarch 1, 2024, 8:15 a.m.

As part of its annual report on the financial landscape of European club football, UEFA recently published a comprehensive dossier for 2023 which covered, among other things, an overview of the continent's highest-earning clubs in terms of replica jersey sales .

The chart shows each club's kit manufacturer sponsorship revenue (i.e. revenue from their kit supply contracts) merged with their total merchandising revenue for the calendar year. As such, it can be used as a fairly accurate measure of each side's global popularity – at least in terms of official attire.

Revenue from kit sales and merchandising has increased by around 60% since 2019, with the post-pandemic era marked by a boom in both the popularity of Europe's elite football and ever-increasing commercialization. growing at the top of the sport.

Unsurprisingly, UEFA's top 10 kit revenue list is dominated by top clubs from just four of European football's “big five” leagues, whose kit contracts are split between just two of the biggest suppliers. omnipresent in football.

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10. Tottenham (Nike) – 74 million euros

Keeping Premier League rival Manchester City (€73 million) narrowly out of the top 10 at the moment, Tottenham is sneaking into the upper echelon of global kit revenue thanks to its unusually large kit supply deal 15 years long with Nike, signed again in 2018.

9. Juventus (Adidas) – €74 million

Juventus are tied with Spurs, who have managed to maintain their high level of kit revenue throughout 2023, despite choosing several non-traditional jersey designs at home, away and third during of the year that instantly split opinion right down the middle.

8. Chelsea (Nike) – 87 million euros

Despite starting the 2023-24 season with blank jerseys after struggling to secure a proper sponsorship deal until October, Chelsea's retro 90s-themed kits were popular enough among fans to see the Blues hold on in the top 10.

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7. Arsenal (Adidas) – €89 million

London's top-ranked club in the UEFA rankings, Arsenal have made a concerted effort to increase their kit and apparel revenue in recent years by launching high-profile kits as well as retro streetwear collections and collaborations with creators.

The tactic has certainly paid off as the Gunners have boosted their merchandising revenue to €65 million in 2022.

The Parisian heavyweights are the only Ligue 1 club included in the top 20 of the UEFA report with high sales of replica kits and a long-standing collaboration with Michael Jordan's trendy “Jumpman” brand, leaving the giants French just a stone's throw from crossing the threshold of 100 million euros.

It also helps to have a true global superstar on board in Kylian Mbappé, although PSG may not be able to rely on that particular revenue stream for much longer.

Manchester United has been one of the most commercially active football clubs in the world for decades. So it's no surprise to see them occupying prime real estate at the top of UEFA's global merchandising analyses. After all, how many other teams can boast of having an official global mattress and pillow partner?

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4. Liverpool (Nike) – 132 million euros

Narrowly ahead of United, Liverpool are currently one of the Premier League's top earners in terms of shirt sales and merchandise revenue, although they have seen their overall kit revenue fall by around 3.5 % compared to 137 million euros in 2022.

Conversely, Bayern saw their total annual turnover increase from €128 million in 2022, with the Bavarian giants' long and steadfast business relationship with Adidas (which dates back to the 1960s) expected to continue until summer 2030 at the earliest.

Real first signed a kit supply deal with Adidas in 1980 and, after going their separate ways during the 1990s, the two entities reunited in 1998 and have remained linked ever since. The WhitesThe famous pristine white jersey is known and revered around the world and the Spanish club's annual merchandise sales certainly reflect this fact.

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1. Barcelona (Nike) – 179 million euros

The coronation blaugrana Barcelona's stripes now represent the most lucrative jersey design in European football after the Catalans saw their merchandise revenue soar by €119 million in 2020. This must have been very good news for Barca's accounts department , which recently went through a particularly difficult period. period in the club's often turbulent financial history.

Complete Top 20:

1. Barcelona (Nike) – 179 million euros
2. Real Madrid (Adidas) – €155 million
3. Bayern Munich (Adidas) – €147 million
4. Liverpool (Nike) – 132 million euros
5. Manchester United (Adidas) – €130 million
6. Paris Saint-Germain (Nike) – €97 million
7. Arsenal (Adidas) – €89 million
8. Chelsea (Nike) – 87 million euros
9. Juventus (Adidas) – €74 million
10. Tottenham (Nike) – €74 million
11. Manchester City (Puma) – €73 million
12. Borussia Dortmund (Puma) – €54 million
13. AC Milan (Puma) – €47 million
14. Ajax (Adidas) – €41 million
15. Galatasaray (Nike) – 35 million euros
16. Leeds United (Adidas) – €35m
17. Celtique (Adidas) – €34 million
18. Fenerbahçe (Puma) – €31 million
19. Eintracht Frankfurt (Nike) – 26 million euros
20. Inter Milan (Nike) – €26 million

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