iPhone 15 sales are reportedly not going great, but Apple is still the world's top smartphone vendor

iPhone 15 sales are reportedly not going great, but Apple is still the world’s top smartphone vendor،

If you're a die-hard Apple fan and were pleased to hear about Samsung's inability to revive growth in its stagnant mobile business, even though the Galaxy S23 and S24 families appear to be selling like hotcakes hot, today's news might come as a welcome reminder that negativity often comes back to bite you.

Just in case it wasn't already abundantly clear that the entire mobile industry is currently in dire straits, information from a South Korea-based investment banking firm suggests that Apple has experienced a start of 2024 even worse than its main rival mentioned above. which did not prevent the Cupertino technology giant from once again dominating the global smartphone market in terms of sales volume.

Number one, baby!

These are by no means official numbers, which Apple only releases after the end of a full calendar quarter, but the same source claims that Samsung sold approximately 17.4 million Galaxy handsets over the last 31 years. first days of the year, which makes the comparison between the two figures quite relevant. and reliable.

iPhone 15 sales reportedly aren't going well, but Apple remains the world's top smartphone vendor

Assuming both sales scores are legitimate (or at least relatively close to commercial reality), Apple has certainly started the year off on the right foot from a competitive perspective, gaining a decent early advantage over Samsung which can or not prove important enough to keep the silver medalist in that position at the end of the first quarter.

This seems like a very difficult achievement to achieve given that the Galaxy S24 The series was only on sale for about a week in January and is expected to set the global box office on fire in February and maybe even March.

Apple also can't be too happy to see its total iPhone shipments fall 3% from January 2023 and 17% from the final month of last year, with both numbers looking particularly poor by in relation to the negative development of Samsung.

In other words, iPhone demand is declining at a significantly faster rate than Galaxy sales, and Apple doesn't have any brand-new models in stores to rely on for a rapid and dramatic recovery.

iPhone 15 sales are particularly slow in China and the United States

We do not have regional figures to underline the seriousness of this situation, but on a global scale, the iPhone15 the family reportedly sold nearly 69 million copies in its first five months of availability, which is clearly a huge number but less huge than what the iPhone14 series collected in a similar period of time.

We're talking a 4% drop from one list of premium handsets to the next, which certainly isn't tragic, but it's also far from ideal.

THE iPhone15The problems mainly come from “slow overall smartphone sales” in the United States, where Apple is an absolute force to be reckoned with, and “intensified competition in China”, particularly from Huawei, which has very much returned from the dead and apparently the new leader of the world's largest market by a “slight margin.

Unsurprisingly, the iPhone 15 Pro Max is once again proclaimed the most successful member of its family, alone accounting for 35% of the range's global sales to date. The iPhone 15 Pro follows with a solid 28% share, while the “standard” iPhone 15 and iPhone 15 Plus share the remaining 37% in an unspecified manner.

In the near future, it's becoming increasingly clear that Apple will need to discount its iPhone 15 series devices as deeply and as frequently as possible in markets like China in order to hope that its crown isn't taken back soon by Samsung. The battle between the two giants is likely to intensify over the next six to nine months, which can only benefit consumers around the world.