In North America, the Pixel’s Q4 market share tripled in 2023 from 2021،
Pixel handset shipments accounted for 3% of all phone shipments in North America during the fourth quarter of 2023. Data comes from Search for counterpoint who said Apple had the largest market share on the continent in the last three months of last year, with a massive 62% share of the pie. Samsung comes in second with 18%, followed by Motorola with 8% and Google with 3%. T-Mobile's REVVL brand captured 2% of the North American market in the fourth quarter, tied with HMD.
Globally, Apple surpassed Samsung in the fourth quarter as its shipments increased 2%, while Samsung's shipments declined 9%. The latter lost market share to Apple in the high-end segment of the industry, market share in the mid-range segment to Xiaomi and market share to Transsion in the high-end segment. entry level of the phone manufacturing industry. Despite a difficult fourth quarter, Samsung remained the world's top phone maker throughout 2023.
Counterpoint's global market share matches that of the smartphone industry in 2023
Xiaomi recorded the best year-over-year increase in shipments during the fourth quarter at 23%, reaching 40.7 million units shipped. The only phone maker in the top ten to post a triple-digit increase in shipments during the quarter was Huawei. The Mate 60 series, powered by the 7nm Kirin 9000s 5G chipset, has been a big seller in China for the heavily sanctioned manufacturer.
The Pixel held 3% of the North American smartphone market in Q4 2023
Meanwhile, 2023 was the best year yet for Google's Pixel line with 10 million units sold. And while that doesn't seem like much compared to the global numbers put forward by Apple (234.6 million iPhone units shipped in 2023) and Samsung (226.6 million phones shipped in 2023), the latest Pixel models are always compared to the latest iPhone series. and the Galaxy S line. In 2021, the Pixel had a 1% share of the North American smartphone market, so at 3% you could say that Google is starting to see its hard work pay off even though it still has a long way to go.
A total of 323.2 million smartphone units were shipped globally in 2023. Fourth-quarter shipments increased 7% year-over-year, while sequential shipments increased 8%. from the third to the fourth quarter of 2023.
