New Apple Watch ads replay real-life situations where the timepiece saved the user’s life،
Although the Apple Watch was not originally created to save lives, over the years some of the device's health-related features have sent timely warnings for users to visit the doctor or to the hospital before it is too late. In other situations, the Apple Watch on a person's wrist alerted emergency services or first responders, and a rescue was made in a timely manner. If you remember, when Apple was planning to launch the Apple Watch in April 2015, the tech giant considered the device a luxury piece of jewelry.
Apple has released a few new TV ads for the Apple Watch, both based on real events and focused on a specific health-related feature. The first ad, created by Apple Australia, is called “Lexie's Heart”. Young woman Lexie Northcott started receiving low heart rate notifications on her Apple Watch and after a hospital visit, she was diagnosed with congenital heart block. Doctors operated on her and gave her a pacemaker and, as Lexie's mother says later in the commercial, “Without this watch, she might not be here right now.” This 30-second ad focuses on “Heart Rate Notifications.”
The second ad, also 30 seconds long, also from Apple Australia and also based on a true story, is called “Bruce and the Roo”. A
man named Bruce Mildenhall was knocked unconscious by… wait for it… a kangaroo while riding his bike. Bruce hit the ground hard, which activated the fall detection feature on his Apple Watch. The device called emergency services and even sent a message to his wife to alert her.
When Bruce came to, he heard the sound of someone hitting the back window of the ambulance he had been placed in. He then heard his wife ask: “Do you have Bruce Mildenhall in there?” Is he alive? The first responders told him, “Yes, he’s fine.” » As the commercial for the Apple Watch's automatic fall detection draws to a close, Bruce says, “I still wear my watch and I'm still looking for that kangaroo with the tire tracks.”
If Apple releases these ads outside of Australia and adds them to its US ad rotation, you could see one or both of them pop up during this weekend's big NBA and NHL games, telecasts of college basketball and between innings or during a pitching change on MLB. spring training broadcasts.
