T-Mobile's hugely controversial forced plan migrations were only supposed to be a 'very small test'

T-Mobile’s hugely controversial forced plan migrations were only supposed to be a ‘very small test’،

After years of being hailed by the media and everyday users on online forums and social media as the U.S. wireless industry’s leading advertising rebel, a key fighter for consumer rights, and a technology pioneer, T-Mobile is definitely going through a phase that can only be described as… the opposite of all of the above.

But just as these “line against us” campaigns spread like wildfire across the Internet thanks to leaked internal documents and good old word of mouth, every little change of plan and every policy revision concocted by Magenta today tends to make headlines and generate frustration and hatred before actually being released to the masses.

A stillborn experience?

The latest such decision, made public prematurely last week, was greeted with perhaps the strongest negative energy yet, but as angry as the news of forced migrations to more expensive plans has made so many customers, T Mobile somehow managed to further increase the general discontent with mixed and confusing communication following the revelation.

CEO Mike Sievert himself obviously felt the need to address the issue and try to clarify it, but instead of doing so publicly and transparently to ensure the right message reached all frustrated users from T-Mo, an email was sent to employees whose users were previously missing. “context.”

Ironically, Sievert accuses last week’s reporting of being “largely inaccurate” and leaving “a lot of room for interpretation” in a piece of text that we would never have had access to without another leak from The Mobile Report.

It’s really hard to understand the logic of this type of “classified” communication for a company that was so open and transparent about its wireless activities not too long ago, but at least we now know for sure (no thanks has T Mobile(public relations department) that the plan’s controversial forced migrations were intended as “a very small test”.

In other words, Magenta only planned to give “a small subset of customers on older pricing plans” the “opportunity” to get “more features and more value over what they have.” currently” at a slightly higher price. This doesn’t seem as bad as most people understood from the documents leaked last week, but is it really? T MobileInitial objective or not, the “test” should have been disclosed and clearly detailed much earlier than today and in a much more open manner.

So, do forced migrations still take place?

You might think that the response to T-Mo’s “very small test” was bad enough to convince Sievert that there is no point in continuing such an obviously failed experiment, but believe it or not, this “small sub- set of customers” mentioned above on old customers. plans requiring an upgrade should always expect a notification to alert them of a future change.

Notification will come via “text and/or email” at an unspecified time… unless, of course, T Mobile ultimately decides to cancel the test, which would probably be for the best.

T-Mobile's extremely controversial forced plan migrations were only meant to be a 'very small test'

If this doesn’t happen and you end up receiving a message informing you of the possibility of migrating to a higher value and more expensive plan, don’t worry, because the “Un-carrier” will offer you the possibility to stay. on your “current plan or similar plan” if that’s what you want.

Overall, this “clarification” makes it seem like Magenta was criticized for nothing last week, but poor communication is still an issue that definitely deserves criticism… although perhaps a little more to the point. light.